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1 year with EOC
Limited audience growth and lead generation through internal outreach
Meetings Scheduled: 60+ high-quality meetings secured in 9 months
Newsletter Growth: Subscriber count grew from 0 to over 32,000 with a 44% open rate
Integrated newsletter and cold email outreach to significantly expand audience engagement and sales opportunities
Over ten months, SelectSoftware Reviews (SSR), a trusted software evaluation platform, partnered with Email Outreach Company (EOC) to significantly grow their newsletter audience and improve the quality of sales meetings booked.
Starting from scratch in October 2024, EOC quickly established and scaled SSR’s newsletter, simultaneously implementing a targeted cold email outreach campaign that drove consistent, qualified meeting generation.
SelectSoftware Reviews is a go-to platform for HR and recruiting teams, offering expert-driven guides, unbiased software reviews, and in-depth comparisons across leading HR technology solutions.
Since partnering with EOC, SSR’s newsletter and targeted cold emailing initiatives have dramatically improved their market visibility, subscriber engagement, and lead generation efforts.
HR Software evaluation and buying guidance
Helping HR teams confidently select software through trusted expert insights and comparisons
• Expert-vetted software guides and comparisons
• Trusted content for decision-makers in HR and recruiting
Integrated use of personalized newsletters and targeted cold outreach to amplify brand visibility and meeting generation
Difficulty building an organic subscriber base and achieving significant engagement through previous efforts.
Previous internal outreach methods delivered limited qualified meetings and low ROI.
Internal resources were insufficient to sustainably run effective newsletter and cold email outreach campaigns.
Impact: Slow growth of subscriber base and limited meetings created inconsistent sales pipelines and restricted revenue opportunities.
Targeting:
Carefully segmented HR decision-makers and software buyers based on market insights and targeted personas.
Personalization:
AI-driven, multi-step messaging uniquely tailored to the software evaluation challenges faced by HR professionals.
Automation:
Implemented automated follow-ups and real-time performance monitoring for optimal outreach effectiveness.
CRM Integration:
Seamless integration ensuring smooth transitions from initial outreach to confirmed meetings.
Constant iteration of messaging and targeting based on weekly subscriber and campaign engagement data.
Developed and refined SSR’s ideal subscriber and prospect profiles.
Initiated a highly-engaging weekly newsletter focused on expert software guidance, launched in October 2024.
Introduced strategic outbound email sequences aligned closely with newsletter insights starting November 2024.
Regularly adjusted outreach strategy based on real-time subscriber engagement metrics and campaign results.
“The partnership with EOC has exceeded our expectations. They’ve not only grown our newsletter subscriber base significantly but also consistently delivered high-quality meetings. Their combined newsletter and cold outreach approach has been instrumental in driving our business forward.”
Founder, SelectSoftware Reviews
SelectSoftware Reviews is a trusted authority in HR and recruiting software evaluations. The company provides expert-vetted, unbiased insights to help HR teams efficiently identify and select the best software solutions tailored to their needs.
By combining detailed, comparative reviews with clear, actionable guidance, SelectSoftware Reviews streamlines the decision-making process, saving clients valuable time and resources. Supported by strategic newsletter management and targeted cold email outreach through EOC, SelectSoftware Reviews successfully expanded its reach, significantly increased subscriber engagement, and drove consistent, high-quality sales meetings.