Eoc’s cold email outreach for national land partners (NLP)

Case Study

a 2+ year b2b2c partnership

subject: Great email

I just wanted to say this is probably one of the best cold emails I’ve ever received.
The messaging was clear, respectful of my time, and actually addressed the real pain points we deal with in our land acquisition process. Honestly, I usually don’t respond to outreach emails, but this one caught my eye immediately. Appreciate the effort. Let’s set up a time to talk next week. Best regards,

John D.

National Land Partners

Prepared for
National Land Partners

Executive Summary

Partnership Duration

2+ years with EOC

Primary Challenge

Underperforming lead generation for premium land sales

Key Results

Total Quality Leads: Over 1,200 generated
Campaign Highlight: 2,900 targeted contacts yielded 9 immediate phone appointments

Strategic Edge

Long-term partnership with EOC that enhanced market reach and lead quality.

For over two years, National Land Partners (NLP) has collaborated with Email Outreach Company (EOC) to transform its lead generation through a unique B2B2C strategy. NLP, a leading real estate firm, initially faced challenges attracting quality buyers for its premium properties.

By combining B2B tactics with personalized consumer outreach, the partnership has produced over 1,200 high-quality leads. 

In a recent cold email campaign targeting 2,900 contacts, 9 phone appointments were secured in just days, significantly boosting NLP’s growth.

CLIENT OVERVIEW

NLP is a leading land development firm that acquires large tracts, builds essential infrastructure, and subdivides properties into high-value homesites. Its mission—to help individuals achieve land ownership—sets it apart in a competitive market.

Over the past two years, NLP’s partnership with EOC has enhanced its outreach. By using a B2B2C approach that merges data-driven B2B tactics with direct consumer engagement, EOC has helped NLP consistently access new buyer markets. 

This collaboration has generated over 1,200 quality leads, significantly strengthening NLP’s market position.

Industry Focus

Real estate, land acquisition, and development.

Core Mission

Helping clients realize the dream of land ownership.

Business Model Highlights

Engages both high-value buyers and consumers.  Differentiated in a competitive market by leveraging data-driven outreach.

Strategic Edge

Long-term partnership with EOC that enhanced market reach and lead quality.

CLIENT OVERVIEW

4 key pain points:

Insufficient Buyer Inquiries:

Traditional channels under-delivering.

Limited Consumer Reach:

Difficulty accessing new buyer segments.

Generic Outreach:

Prior mass-email campaigns with low engagement.

Manual Processes:

Resource constraints hindering efficient follow-up.

IMPACT: These issues stalled revenue growth and delayed sales cycles.

THE SOLUTION

B2B2C Cold Email Outreach

Targeting:
2,900 carefully segmented contacts.

Personalization:
Multi-step, AI-driven messaging tailored for both B2B and consumer engagement.

Technology & Process Enhancements:

Automation:
Streamlined follow-ups and real-time monitoring.

CRM Integration:
Immediate transition from inquiry to sales conversation.

Customization

Strategy refined over time based on campaign feedback and performance data.

IMPLEMENTATION STRATEGY

Step-by-step Execution

Collaborative Planning

Refinement of the ideal buyer profile.

Template Development

Creation of a tailored email that blends professional insights with consumer appeal.

Campaign Launch

Initiated on February 15, 2025, with controlled batch dispatches.

Template Development

Continuous Optimization: Real-time adjustments and iterative strategy improvements.

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Team Involvement:

Active participation by NLP’s sales team to ensure rapid follow-up.

THE RESULTS:
DATA-DRIVEN OUTCOMES

lead generation

Before

After

Engagement & Conversion

Cost Efficiency

“I can't say enough about our partnership-both in terms of the results and the relationship. Your team is our third arm to help us execute on outbound to prove out new verticals and drive leads. We can feel your commitment to really wanting to help and make an impact for us.”

Kelly Peters

VP of Marketing, Tomorrow.io

CLIENT OVERVIEW

EOC’s strategy transformed NLP’s lead generation by shifting from sporadic, inefficient efforts to a systematic, data-driven approach. 

The targeted B2B2C model not only improved lead quality and conversion rates but also enhanced operational efficiency and reduced marketing costs, marking a significant turnaround in NLP’s sales pipeline performance.