Have you ever noticed how email keeps bouncing back despite predictions that it’s the end? Even when marketing efforts are scattered across eight tools and real-time data is unavailable, a streamlined, CRM-connected email system and a carefully crafted cold outreach message can still stand out when they are targeted and well-timed.
Stay with me to see how relevance and restraint can restore email’s reliability.
Email Still Wins When MarTech Stacks Break đź“©
Published: January 13, 2026
Breaker is introducing TruSend to simplify complex email marketing setups. The company states that marketers currently manage about eight tools. It also highlights a gap: 40% still lack real-time data.
Upside: Reduce the number of tools, then focus your effort on targeting. Begin by linking email sends to your CRM fields and live engagement signals. For instance, trigger a follow-up only after a genuine click, not a mass send.
Impact: Email remains dominant because it is direct and measurable. Breaker reports clients achieve an average 63% open rate and a 4% click-through rate. Relevance now influences results, and volume alone will not keep you ahead.
Cold Outreach, Big Freedom, and a Cause ✉️
Watch the full episode here »
Published: February 6, 2025.
I run EOC, a lead generation agency focused on cold email. After selling my first tech startup in 2019, I now travel and build simultaneously. I believe fear comes from spammy habits rather than the channel itself.
Upside: Start with a simple, clean list and a message you would genuinely respond to. Highlight one real problem they face, then suggest a straightforward next step. For example, identify a specific friction point and propose a brief call.
Impact: For me, outbound outreach supports freedom and giving, like feeding puppies. Tools should enable care, not replace it. Long-term trust is built through relevance, restraint, and follow-through.
EOC Turns Cold Email Into Its Own $3M Growth Engine đź’Ľ
Read the complete case study here »
I’ve booked over 1,000 meetings using EOC’s cold email playbook. That system has generated more than $3M in revenue and attracted enterprise brands. One executive response summed it up best: clear, personal, and tied to real problems.
Upside: I focus on building a repeatable system that is more predictable than relying on referrals. Start with precise segmentation, then craft a one-line message that reflects their pain. For instance, mention a stalled pipeline issue and propose a quick fix call.
Impact: Inbox gates are tougher now, so careless outreach fails fast. I combine cold email with a newsletter to build authority and keep leads engaged. The benefit is speed, with more than half of conversations closing within 10 days.
My Last $.02
Email remains effective because it is direct, measurable, and less vulnerable to disruption than rented channels. By reducing tool clutter and triggering follow-ups based on genuine engagement, you build trust faster and create a scalable pipeline that does not rely on luck or referrals.
Even though inboxes are more crowded, the fundamentals still hold: communicate genuinely, target the right person, and choose the right moment.
Until next time, happy emailing!
Adam