Ever get an email and a text saying the exact same thing and feel your patience disappear instantly? Email and SMS work best as a coordinated system, with email handling the explanation and SMS providing the timely nudge when it matters.
Take a moment to see how one clean list and clear roles for each channel can lift engagement without feeling spammy.
Email Plus SMS, One Team 📲
Published: December 24, 2025
Email and SMS work best as one system, not two megaphones. Email nurtures and explains, while SMS drives timely action. Duplicating the same message across both channels feels spammy.
Upside: Build one clean contact list, then let each channel do its job. Use email for onboarding, newsletters, and updates. For example, send the workshop invite by email, then text a reminder an hour before.
Impact: Multichannel only scales when coordination stays tight. One platform for segmentation, automation, and reporting helps you set KPIs and adjust quickly without burning trust.
Cold Email Still Wins When You Do the Hard Parts đź“©
Watch the full episode here »
Published: December 17, 2025
Cold email works, but only with complete execution from list to copy to follow-up. If you do not know the buyer and their problem, your email reads like noise.
Upside: Use real signals to time outreach, then keep the message tight and specific. A new finance hire can trigger a note about how your solution supports that role. Stay consistent — some buyers reply fast, others need months of steady touchpoints.
Impact: Better tools raise the ceiling and punish shortcuts. Keep a human voice and real relevance. Teams that track replies, learn from blunt feedback, and protect trust keep booking meetings.
Cold Email Is CX From the First Send đź“©
Watch the full episode here »
Published: July 24, 2025
Customer experience starts with the first outbound touch. Sloppy outreach signals sloppy delivery. Clear messaging, clean pricing, and professional follow-through build trust early.
Upside: Build outbound around three fundamentals: deliverability, copy, and list quality. Protect your primary domain, spread volume across dedicated inboxes, and track reply rate as a health check. Keep emails short, name the problem you solve, and ask for one simple next step.
Impact: The inbox is rented land and rules change often. Email will outlast trendier channels if you respect attention. You cannot automate your way out of caring, and teams that keep a human feel will keep winning.,
My Last $.02
Multichannel scales when messages are coordinated, not duplicated. Define KPIs early, track across both channels, and adjust quickly while keeping trust intact.
The best outreach feels like good timing, not more noise.
Until next time, happy emailing!
Adam