Ever pour hours into a campaign only to realize your emails never really made it to the inbox? Deliverability tests can catch issues like misconfigured SPF, DKIM, or DMARC, reputation problems, or spam placement before you hit send to thousands of people.
Take a moment to see why checking inbox placement first can save your entire launch.
Run a Deliverability Test Before You Hit Send 📨
Published: December 17, 2025
This article argues that the most crucial step before launching any email campaign is not copy or design. It is running a deliverability test to ensure messages reach inboxes rather than Promotions or spam. It explains how modern filters judge sender reputation like a credit score, why small technical errors such as broken SPF, DKIM, or DMARC records or blacklist flags can quietly tank a launch, and how tools like Warmy’s free test surface inbox placement and reputation issues before you mail thousands of subscribers.
Upside: Treat deliverability testing as a standard pre-launch step so you can fix configuration, content, and engagement risks early. More of your list will actually see what you built, and you replace guesswork about opens with a clear picture of where messages land.
Impact: For marketers, founders, and agencies, this mindset protects domain health and can be the difference between a profitable campaign and one that disappears into spam for months. Getting deliverability right from the start compounds returns on every future send.
From Inbox to Income: Why I Bet Big on Cold Email as a Real Growth Channel đź’Ľ
Watch the full episode here »
Published: December 17, 2025
On Your Money Matters, I walk through the unsexy truth my career is built on: email. I share how cold email helped me raise money, win Fortune 500 customers, and find the buyer for my first startup, and why I started Email Outreach Company to run full-cycle email for teams from startups to the UFC. We cover why referrals are not a plan, why every serious business needs an outbound engine, and how the game changed once you could not safely spray thousands from a single domain. I also show where AI fits, not as a replacement for humans, but as a way to personalize at scale while sounding like a real person.
Upside: Combine strong infrastructure, the right list, and thoughtful copy, and cold email becomes a reliable way to generate high-quality meetings instead of waiting on luck.
Impact: Leaders who treat email as a strategic channel protect their domain, open new revenue streams, and build a growth engine that keeps working while they run the business.
Turn Static B2B Emails Into Interactive Sales Conversations 📧
Published: December 17, 2025
Interactive email is moving from nice to have to must have in 2025, especially in B2B. Instead of flat newsletters, marketers are embedding polls, micro-surveys, calculators, and mini demos directly in the email so prospects can click, answer, and explore without leaving the inbox.
Upside: Qualify and segment in real time based on interactions. Every tap can update your CRM, score intent, and trigger smarter follow-ups, turning outbound and nurture into guided conversations.
Impact: Done right, interactive emails lift click-to-open rates, reveal what each account cares about, and create warmer handoffs to sales. Over time, you send fewer blasts and run more targeted sequences that book more meetings from the same list.
My Last $.02
If messages land in spam or get buried in Promotions, even excellent copy cannot do its job. Testing early protects domain health and gives you clear fixes so more of your audience actually sees your work.
A clean inbox runway makes every future send easier.
Until next time, happy emailing!
Adam