Ever wish your holiday emails felt more like they “get” people and less like a generic sale flyer? This blog shows how four buyer mindsets and a simple value equation of price, confidence, and convenience can shape everything from subject lines to checkout paths.
Build one campaign that reflects how shoppers actually think and watch results lift in a tight season.
Holiday Emails That Match How Shoppers Actually Think 🧠
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Published: December 9, 2025
Google’s 2025 Holiday Essentials report highlights four buyer mindsets. MarTech maps them to Competitive, Methodical, Humanistic, and Spontaneous. A value equation of price, confidence, and convenience ties it all together and points directly to email strategy.
Upside: Design one campaign that serves all four. Lead with a clear price anchor. Add comparison blocks, reviews, and creator proof. Provide a fast checkout for Spontaneous buyers and deeper content for planners.
Impact: Optimize for cognitive fit, not just channels or send dates. When copy, layout, and offers match these modes, trust and clicks rise. In a tight season, how people think becomes the edge your competitors miss.
Cold Email Still Works If You Actually Do The Work 📧
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Published: November 25, 2024
David Meltzer brought me on to explain why email remains underrated. Cold email reaches interns and former Fortune 500 CEOs when you get A through Z right. Sloppy sending kills results. Disciplined systems create them.
Upside: Three levers you control daily. Protect deliverability with the right domains, volume, and setup so you land in the inbox. Keep copy short, clear, and tied to a live problem. Tighten lists so booked meetings come from people who can buy.
Impact: Treat cold email as market research at scale. Every reply, even a harsh stop, teaches you about ICP, offer, and message. If you can reach the right inbox, you can open doors faster than almost any channel.
How Cold Email Turned David Meltzer’s Influence Into Meetings 📧
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David Meltzer partnered with Email Outreach Company to convert influence into predictable growth. We paired highly personalized cold outreach with a professionally run newsletter. Together they deliver about five qualified meetings per month and steady subscriber growth.
Upside: If you have an audience but thin deal flow, borrow this model. Define high value segments. Run simple campaigns that speak to specific pains and invite short calls. Keep a useful newsletter so new conversations do not rely on social algorithms.
Impact: Underused thought leadership can quietly cap revenue. Wire email into your coaching or leadership brand so followers become subscribers and subscribers become calendar invites. Influence becomes a measurable pipeline.
My Last $.02
Design emails around real decision styles. Give a clear price anchor, proof for cautious buyers, fast paths for impulsive shoppers, and depth for planners. Each mindset gets a reason to click without overwhelm.
In a crowded inbox, cognitive fit turns holiday campaigns from noise into meaningful revenue.
Until next time, happy emailing!
Adam