Cold email is your new first impression. A 19-year-old landed a CEO meeting by offering value upfront with one sharp message.
How much could a better email change your pipeline?
📧 Cold‑Email Power Move
A 19-year-old intern at the LA Clippers snagged a one-on-one meeting with CEO Gillian Zucker with a crisp cold email and an offer to “do work you can do for free.”
Key Takeaways:
- ✨ Volunteer on your own terms: The intern’s mindset? Do something you care about before getting paid—it shows drive and initiative.
- ✉️ Send emails that spark action: A crisp message offering help (not hype) earned a reply from the CEO.
- 🔍 Cold outreach can heat up fast: No connections needed — just clarity, courage, and follow-through.
- 🚀 Age isn’t a dealbreaker: At just 19, this intern proved that hustle and value beat years on a résumé.
📨 The Email Gatekeeper Your Campaigns Need
Cold outreach is a numbers game, but if your emails never reach an inbox, you’re not even on the court. Instantly adds real-time verification and one-click list cleaning built for serious senders.
Key Takeaways:
- ⚡ Automated & Accurate: Instantly scrubs your contact list so every email you send is targeted and deliverable.
- đź’° ROI Booster: By reducing bounces and reaching real leads, Instantly helps turn cold emails into warm conversions.
- 🔄 Set-It-and-Forget-It: Verification runs in the background, freeing you to focus on your messaging and offers.
- 📊 Data-Driven Outreach: With a database of 450M+ contacts and generative AI tools, Instantly is more than a checker—it’s your outreach command center.
📬 Cold Email Is Your First Impression — Don’t Blow It
I joined CX Without the BS to talk about something too many teams overlook: cold email. It’s your first shot at a real connection. If your setup is sloppy, your copy is confusing, or your list is off, that shot gets wasted.
Key Takeaways:
- đźš« Ditch the Primary Domain: Sending cold emails from your main domain? That’s a fast track to the spam folder. Set up aliases and protect your deliverability.
- ✏️ Write Like a Human: No fluff, no jargon. Every line should make them want to read the next.
- 🎯 Be Picky With Your List: It’s not about volume — it’s about relevance. Quality lists = quality meetings.
- 👥 Cold Email Should Feel Warm: People don’t want to be sold to. They want to feel understood. That starts with writing like a real person.
My Last $.02
Good cold outreach opens doors without needing warm intros.
Start by tightening your list, clarifying your offer, and asking for a quick call. Avoid sending from your primary domain to protect deliverability.
Until next time, happy emailing!
Adam