Today, we’re dialing in the foundations that make outreach work.
First, settle the “from where” debate with a clear answer on personal vs. company domains. Next, turn your CRM into a personalization engine so every note feels one-to-one at scale.
Then, a quick Office Hours clip on why customer experience starts the second your first cold email lands.
📧 Personal vs. Company Email for Outreach
Should cold email come from a personal Gmail or your company domain? Short answer: use a company domain (or subdomain) for trust, tracking, and deliverability, then make it feel personal with your from-name and copy.
Key Takeaways:
- 🔐 Deliverability + Authentication: Company domains let you set SPF, DKIM, and DMARC, avoid free-mail provider blocks, and protect sender reputation.
- 🏷️ Brand + Compliance: A business address signals legitimacy, supports opt-outs and legal headers, and keeps you aligned with platform rules.
- ⚙️ Scale + Control: Use subdomains and multiple inboxes for ramping volume, shared visibility, and clean handoffs — impossible with one personal mailbox.
- 🤝 Keep the Human Feel: Write plain-text, sign with a real name, and route replies to a shared inbox. You get a “personal” tone without losing control.
🧠 Personalize Cold Emails With CRM Fields
Turn raw CRM data into dynamic, one-to-one messages at scale. Map titles, tech stack, locations, and recent triggers into your copy so each prospect feels seen and your reply rate climbs.
Key Takeaways:
- 🗺️ Map Your Data: Connect CRM fields like role, industry, city, tech, hiring status, and last activity to your templates for precise relevance.
- ✍️ Write with Tokens: Use short variables in the subject and first line to call out a live trigger or role-specific pain without sounding robotic.
- 🧪 Test Segments, Not Hunches: A/B subject lines and openers by persona and trigger. Promote winners based on positive replies and meetings.
- 🔁 Keep It Fresh: Auto-update fields from enrichment and intent signals so messages stay current, and archive stale data before it hurts deliverability.
🎧 Office Hours: Why Email Still Wins
On David Meltzer’s Office Hours, I explain why customer experience starts the second your first cold email lands. We dig into deliverability, simple pricing, smart tools with a human touch, and how to turn replies into real conversations.
Key Takeaways:
- 📬 Inbox First: Authenticate domains, use secondary senders, and cap sends per inbox so people actually see you.
- 🧭 Make Buying Easy: A confused buyer never buys. Keep pricing and next steps clear, brief, and repeatable.
- 🤖 AI, Then Human: Let AI speed research and drafting. Add specifics that prove you did the homework.
- 🎯 Chase Replies, Not Volume: Five tight lines and a simple 15-minute ask beat long pitches and fluff.
My Last $.02
Trust, relevance, and simplicity turn cold into conversations. Send from a company domain for deliverability and control, let CRM fields power precise personalization, and keep copy short, human, and easy to act on.
Action today: authenticate your domain, map three CRM fields into your template, and ask for a quick call.
Until next time, happy emailing!
Adam