If you want proof that smart outbound still works, start with On The Map.
We rebuilt their program from targeting to copy to cadence, pairing precise cold email with value-first newsletters.
Use the case study to see what changed and why, then tap the warm-up guide and my playbook to keep deliverability high and momentum steady.
📈 How EOC Helped On The Map Turn Email Into 2:1 ROI
EOC rebuilt On The Map’s outbound from the ground up, pairing targeted cold email with value-packed newsletters to drive consistent, high-quality leads. The result was a documented 2:1 return and a healthier pipeline that prioritized fit over volume.
Read the full case study here »
Key Takeaways:
- 🎯 Precise targeting, better leads: We focused outreach on the right segments, trading mass sends for conversations that mattered.
- ✉️ Cold email + newsletter engine: We combined tested cold email sequences with useful newsletters to keep interest warm and replies steady.
- 🔍 Quality over count: Success was measured by qualified opportunities, not just meetings on the calendar, and building a stronger pipeline.
- 📊 Proven ROI: The program delivered a 2:1 return, validating email as a profitable channel for the agency.
✉️ Scale Email Warm-Up Without Burning Your Domain
Want bigger sending volumes without tanking deliverability? This guide breaks down how to warm up new domains and mailboxes the right way, then keep your reputation strong as you scale. Think smart setup, gradual ramps, and ongoing maintenance that protects inbox placement.
Key Takeaways:
- 🧭 Set up right: Configure SPF, DKIM, and DMARC, use a custom tracking domain, and spin up multiple sender mailboxes to spread volume.
- 📈 Ramp with a plan: Start low, increase daily sends in small steps, and keep a baseline warm-up running even after campaigns launch.
- 🔁 Rotate and limit: Rotate domains and inboxes, cap daily sends per mailbox, and vary templates to avoid patterns that trigger filters.
- 🧹 Monitor and maintain: Watch placement, bounces, and spam reports, verify lists, seed and encourage replies, and pause to fix issues fast.
🎙️ My Cold Email + Newsletter Playbook
I break down what actually works for growth, clear goals, tight systems, and small lifts that stack up. I also share how I bought a 5,000-subscriber newsletter, grew it to 250,000, and sold it, plus the habits that keep me sharp.
Key Takeaways:
- ✉️ Treat cold email as a connection: I focus on Person A to Person B, then stack 2–5% gains across list quality, copy, and strategy.
- 🏗️ Infrastructure first: Today, I scale with many domains and inboxes, strict send caps, and a clean setup so emails land where they should.
- 📰 Newsletter as a growth lab: I bought The Nomad Cloud at 5K subs, grew it to 250K and meaningful revenue, then sold it for a 17x return.
- 🧠 Habits drive outcomes: My daily journal, solid sleep, and movement keep decisions crisp, so goals turn into results.
My Last $.02
Hitting ROI with outbound isn’t about luck. It’s about clear ICPs, disciplined infrastructure, and messages that earn replies.
The On The Map results show that quality beats volume, and that a clean setup protects both inbox placement and budget. If your pipeline depends on consistent meetings, these tactics reduce risk, cut waste, and turn email into a channel you can forecast.
Until next time, happy emailing!
Adam