Today, I’m keeping it simple and useful. This edition shows how SelectSoftware Reviews went from zero to 32,000 readers in nine months while booking more than 60 qualified meetings.
You’ll see the exact mix of targeting, copy, and cadence that turns clicks into meetings and subscribers into a durable audience.
📬 How EOC Helped SSR Book 60+ Sales Meetings and Build a 32K-Strong Newsletter
What happens when you combine smart targeting with personalized cold emails and a fresh newsletter strategy? For SelectSoftware Reviews, the result was fast growth in both pipeline and subscribers.
Key Takeaways:
- 📈 Subscriber Surge: Built a high-engagement newsletter from 0 to 32,000+ readers in 9 months
- 📅 Meetings That Matter: Secured 60+ qualified meetings with HR decision-makers in less than a year
- 📬 Cold Outreach That Clicks: Used personalized, multi-step messaging to boost replies and close more calls
- 🔁 Always Optimizing: Weekly data reviews fueled constant tweaks to messaging and targeting for better results
✉️ The Cold Email Blueprint That Actually Works
Cold emailing isn’t dead. With the right strategy, it’s still one of the most effective ways to reach prospects. This guide breaks down what works (and what doesn’t), from subject lines people open to follow-ups that don’t annoy.
Key Takeaways:
- ✅ CRiSP Essentials: Clear value, Relevance, Segmentation, Personalization… that’s your foundation.
- 🎯 Goal-setting with Purpose: Use SMART goals (specific, measurable, relevant, time-bound) instead of vague aims like “get more leads.”
- 👥 Know Your Ideal Customer Profile (ICP): Dig into job titles, industry, pain points, location, etc. The more you know, the better your emails land.
- 🕒 Follow-up & Timing Matter: Send 2‑3 follow ups spaced 3‑5 business days. Avoid long email bodies. Brief + well‑timed messages win.
🌍 Building a Cold Email Business While Traveling the World
From Florence to Frankfurt, I’ve been running my business full-time while living in places most people only visit on vacation.
I sat down with The Brad Weisman Show to share how I’ve grown my companies using cold email (no big ad budgets, no warm lists, just smart systems and consistent execution).
We covered everything from scaling outreach to why the inbox game just got a lot harder (and better).
Key Takeaways:
- ✉️ Cold Email That Works: I used cold email to get my first investor, 100,000 student orgs, and big-name clients like Amazon and Goldman Sachs
- 🔒 The Inbox Just Got Tougher: Spam filters are tighter, but that’s good. It cleared out the noise and gave real pros a lane to win
- 🧳 Work + Travel, No Trade-Off: I’m growing my business from Germany, Italy, Hawaii, and beyond; and getting more done than ever
- 📬 200K+ Readers & Growing: I bought and scaled The Nomad Cloud, a newsletter for remote workers and founders building on the go
My Last $.02
This is about saving time, protecting deliverability, and growing revenue without waste. Clear value, tight segmentation, and well-timed follow-ups lower risk and keep you out of the spam folder. Nail the fundamentals, and your reputation and pipeline both rise.
Until next time, happy emailing!
Adam