In this blog, you’ll learn how we turned David Meltzer’s influence into a stream of continuous sales meetings, why I believe AI-powered personalization is email’s future, and how cold email has changed my own existence as a founder.
This will give you an idea of what’s current and what’s coming next.
🔥 How We Helped David Meltzer Turn Influence Into Sales Meetings
David Meltzer already had a large audience and a strong brand. What he needed next were predictable, qualified meetings and consistent newsletter growth. For him, we built a cold email and content program designed to deliver exactly that, month after month.
Key Takeaways:
- 🎯 Cold Email + Newsletter = Gold: We combined personalized outbound with consistent newsletter content to keep David top of mind and in inboxes.
- ⚙️ We Built the Infrastructure: From CRM integration to deliverability best practices, we made sure his systems were tight and scalable.
- 📅 5+ Meetings a Month — Like Clockwork: No more guessing where the next lead would come from. The pipeline became repeatable and real.
- 🔍 Right Audience, Right Message: We targeted decision-makers who aligned with David’s mission and used language that reflected his personal brand.
🤖 Why AI Personalization Will Define Email’s Future
We’ve been going deep of late, and here’s the point … personalization using AI is no longer a “nice to have”. It’ll be the difference between brands that people can’t shut up about and brands that fade into noise.
Key Takeaways:
- 🔍 True Relevance Means Going Deep, Not Just First Names: It’s no longer enough to drop someone’s name in the subject line. Real personalization is about content, send frequency, visuals, and timing shaped by user behavior.
- ⚙️ AI Lets You Scale What Humans Couldn’t: We’re talking dynamic segmentation (think: “likely to buy soon,” “at risk of churning,” “big followers but low engagement”) and send‑time optimization that adapts per person.
- 🧱 Tech Stack + Data Are the Foundation: If your tools, data sources, and workflow are siloed or messy, none of this will land well. You’ll need clean data, real‑time behavior tracking, and systems that “talk” to each other.
- 🌱 Human Touch Still Wins Big: AI can automate, suggest, optimize — but it can’t replace authenticity. Customers want to feel heard and understood. If every email feels robotic, you lose. Blend data‑driven precision with warmth.
🎙️ Why Cold Email Changed My Life (and How It Can Change Yours Too)
I caught up with Justin at The Growth Now Movement to talk about starting a cold email agency, running a quarter-million-subscribe newsletter, and how my first business exit, while not pretty…. was my largest growth experience.
Key Takeaways:
- 📩 Cold Email Isn’t Spam — It’s Smart: We’ve helped startups land meetings with Fortune 500s using nothing but smart outreach. You just have to do it right.
- 🧱 Build the System Before You Scale: We’re running 1,500+ inboxes for clients because good deliverability starts with solid infrastructure.
- 🔁 Hard Lessons Build Real Businesses: Selling my first company wasn’t flashy, but it taught me everything about resilience and doing things the right way.
- 🌍 Design Life Around Living: Whether I’m in Italy or Hawaii, I’ve learned to build my business around my life — not the other way around.
My Last $.02
Cold email done right creates more than leads. It builds trust, drives momentum, and proves that thoughtful personalization and strong systems can change the direction of a business.
Until next time, happy emailing!
Adam