Here in this blog, we are unearthing the quiet engine of today’s growth: email. You can see Simon Dell’s playbook for segmented, mobile-optimized campaigns, and a brief look at how 2025 cold outreach is becoming leaner and wiser.
Plus, my field notes on how to avoid spam folders and write like a human.
Let’s get started.
The Underrated Powerhouse Behind Modern Retail Growth 📧
Email is changing—and is still your highest-ROI channel. Ditch the blasts; leverage segmentation, subject line targeting, mobile-first, and strategic automation. Track true results (sales, sign-ups), not ego opens—email is still your behind-the-scenes workhorse.
Key Takeaways:
- 📬 Segment or be ignored: Tailor emails to groups like new subscribers, loyal buyers, and drop-offs for higher engagement and conversions.
- ✍️ Subject lines are make-or-break: Keep it under 50 characters, spark curiosity, and avoid empty clickbait to boost open rates.
- 📱 Mobile-first is a must: More than 50% of email opens happen on phones—if your layout breaks, so does your sale.
- 🧠 Automate with intention: Use smart workflows like cart reminders and birthday messages to stay relevant without lifting a finger.
Cold Email’s New Era: How 2025 Tech is Reshaping Lead Generation 📬
Aaron Shepherd’s video is an eye-opener: mass blasts are so last season; low-cost infrastructure and hyper-targeting are the new trend. Cheap $300–$500 stacks replace $1.5k setups. Mail more to better, bigger segments—test 5–8 local industries with curiosity-driven, personalized copy—because volume only wins when precision-crafted.
Key Takeaways:
- 📉 Cold reply rates fell from 15% to 3%: Overuse and bad targeting killed results—Google & Microsoft cracked down (00:50)
- 💰 Email infra is 70% cheaper now: $2–$3 inboxes and domains allow massive outreach at minimal cost (02:14)
- 🧠 Smart targeting beats spam: Testing multiple industries with custom messages avoids burnout and boosts reply rates (04:35)
- 📈 1,600+ inboxes, 57K emails/month: Systematic inbox rotation and warm-up tactics keep bounce rates low and engagement high (08:31)
The Truth About Cold Email in 2025 (From the Trenches) 📨
On CX Without the BS, we establish the big cold email blunders: outbound does not begin with the first send, but rather the response. In a more stringent deliverability era, do not mail from your primary domain—use warmed inboxes, clean lists, and clear, low-friction copy. Above all, lead with empathy: demonstrate that you get their issue and how you will solve it.
Key Takeaways:
- 🧠 “A confused buyer is never a buyer”: If your pricing’s unclear, they won’t just ghost—you’ve lost them and their internal champion (09:15)
- 🚫 “Primary domains are a death trap”: Burn your main domain with spam flags, and you’re done. Use warm alternate domains—always (20:35)
- 📊 “1,500 inboxes, 10 emails each”: That’s how we scale safely—low volume per inbox, but high volume across the board (23:15)
- 🤝 “HI beats AI every time”: Human Intelligence > Artificial Intelligence. People buy from people. Don’t automate away the empathy (33:50)
My Last $.02
Add smart segmentation to lean, well-configured outreach and people-oriented copy, and you’ll turn more readers into buyers and more strangers into real conversations—without burning your list or your domain.
Until next time, happy emailing!
Adam