If you assumed email was old news, think again — it’s not only alive, it’s winning (and I’ve got the data to back it up).
And, I’m taking the lid off what really goes into building a 7-figure cold email agency in today’s competitive marketplace, and why lead generation has officially entered a whole new level.
Whether you’re scaling a business, starting a project, or just trying to cut through the fray, these nuggets will have you one step ahead.
So let’s dive in!
Email Isn’t Dead — It’s Winning 📧read the full 161-word article here
Article published: April 25, 2025Source: SAP Emarsys and Deloitte.
I just read “Consumers say email is the channel of choice for brand interactions” from MarTech, and it’s official: email isn’t just surviving — it’s thriving.
According to the new Consumer Products Engagement Report from SAP Emarsys and Deloitte, email is still the #1 way consumers prefer to interact with brands — by a wide margin.
Websites, mobile apps, and even SMS trail behind. Why? Because email hits the sweet spot: it lets people engage when they want and ignore when they don’t, without being intrusive.
For marketers (and podcasters, creators, entrepreneurs alike), the lesson is loud and clear: nurture your list, craft smart emails, and never underestimate the power of a well-timed message.
In a noisy, hyperactive world, email feels personal — and that’s why it works.
Key Takeaways:
- 📧 Email dominates: Consumers prefer email over websites, apps, or SMS when choosing how to engage with brands.
- 🔔 Timing is everything: Email lets consumers control when they engage, making it feel less pushy and more welcome.
- 📊 Data-driven trust: Unlike ads or DMs, email shows up only if users want it — and that opt-in power boosts brand loyalty.
- 💬 Email = relationship builder: In 2025, a smart email list isn’t optional — it’s the engine of real customer connections.
How I Built a 7-Figure Cold Email Business — And Why It’s Getting Harder Every Month 📧watch the full 42-min episode here
Video published: September 11, 2024
I just sat down with Jared on the Niche Pursuits Podcast to talk about how I built a 7-figure cold email agency — and why succeeding today takes more precision than ever.
Cold outreach isn’t what it was even a year ago. We’re sending over a million emails a month, but it’s not brute force that wins anymore — it’s the small, strategic moves that keep you out of spam folders and inside inboxes.
From managing 100+ domains and inboxes per client to creating hyper-personalized emails with tools like Clay, and even using a charity donation PS to boost replies, I broke down everything that’s working in 2025.
If you think cold email is about blasting a big list and hoping for the best… it’s time to rethink your entire playbook.
Key Takeaways:
- 📈 1 reply per 1,000 emails = elite: If you’re hitting that number, you’re playing at the highest level of cold email.
- 📬 Infrastructure is everything: Today we run hundreds of domains and inboxes for our campaigns — and that’s table stakes.
- 🎯 Personalization is king: Copy-paste won’t cut it. Hyper-specific, researched messaging wins trust and meetings.
- 🧠 Every tiny detail matters: Subject lines, no links, spin-tax, reply incentives — these small levers are now the whole game.
The Only Lead Gen Strategy You’ll Ever Need 🚀watch the full 28-min video here
Video published: April 24, 2025
I just watched “The Only Lead Generation Video You Will Ever Need” by Instantly, and wow — if you want to stop the feast-and-famine chaos and build a predictable pipeline, this is it.
After scaling to $8M and helping 400+ businesses, they’ve nailed a 7-part system that’s brutally efficient.
The real lesson?
Spray-and-pray marketing is dead.
The future is targeted, automated, and scalable — powered by cold email, organic content, and (eventually) ads.
Start lean with a dialed-in customer profile, a pain-point-driven offer, and ultra-targeted cold outreach using smart tools like Instantly.ai.
Forget random hacks — this is modern lead generation, systemized.
Key Takeaways:
- 🎯 Nail your customer and offer first: Ultra-specific targeting beats broad blasting every time.
- 📬 Cold email + organic content first: Build trust and conversations before throwing money at ads.
- 🤖 Automate everything: Use Instantly.ai for finding leads, sending emails, personalizing at scale, and tracking results.
- 📊 Track cold metrics, not feelings: Measure reply rates, booking ratios, and close rates like a mad scientist.
My Last $.02
Email — if used effectively — isn’t marketing. It’s building trust.
Whether you’re crafting a cold email, building a list, or launching your first campaign, the little things today are the big difference between being ignored. and getting results.
The game itself is evolving at lightning speed — but the winners? They’re not only succeeding. They’re leading.
Until next time, happy emailing!
Adam