Email marketing is getting tougher day by day, especially if you’re not on the ball regarding the latest regulations.

The kicker? In 2024, major email providers like Google, Yahoo, and now Microsoft are tightening their regulations, meaning one misstep could send your carefully crafted emails straight to the spam folder.

The silver lining? Solutions aren’t rocket science. If you focus on a few key tactics-including proper authentication of your emails, maintaining a clean and engaged list, and never buying contacts-you will be much less likely to land in the spam folder.

Email marketing is evolving, but being flexible enough to adapt to the new rules can still keep you flying high in this shifting landscape.

Ready to stay ahead and ensure that your emails land where they belong? Let’s get started and learn the secrets to cold email marketing success in 2024!


Email Marketing: Tougher but Still Winnable! 💌Read the full 1,510-word article here

Article published: August 29, 2024

I just read “Email marketing is getting tougher – here are 7 ways you can still win” from TechRadar Pro, and wow—email marketing is no longer a game of simply hitting “send.”

With inbox providers getting stricter and email lists decaying faster, keeping things sizzling can feel like climbing a cliff.

The silver lining?

Strategies to Keep You Ahead

From authenticating emails to optimizing content strategy, this article breaks down how to keep your campaigns in the inbox, not in the spam folder.

Key Takeaways:


Cold Email: Still a Game-Changer in 2024? 💌Watch the full 22-min video here

Video published: August 13, 2024

When I was a guest on the 21st Century Entrepreneurship podcast, I opened up a can of worms: “Is Cold Email Still Effective?”

Spoiler alert: it absolutely is.

Sure, things have changed some, but the power of cold emailing services as a means to generate sales and build partnerships rests in its right application.

I urge that there must be a robust infrastructure and it can be cited in various domains to avoid spam filtering.

It is all about personalization in today’s game of emails.

Now, there is crafting concise and focused emails and tools like clay.com. Here, meaningful relations develop between entrepreneurs without unnecessary spending a dime from their pocket or the other pocket.

And if the business folks are traveling around the world, you don’t have to lose either.

Now, charitable giving can be taken up as part of one’s outreach that is also a win-win situation.

Key Takeaways:


Surprising Power of B2B Emails in 2024 📧Read the full 2,755-word article here

Article published: August 29, 2024

I just read “Top 41 B2B Email Marketing Statistics You Need to Know in 2024” by Influencer Marketing Hub and boy, B2B email marketing is indeed a powerhouse that keeps going and going.

You thought email was dead? Hardly.

The number of email users in the world is almost 5 billion, and billions of emails are sent every day. The reach is, therefore immense.

E-mail is not going anywhere; rather, B2B marketers consider it to be one of the most influential tools they have for having a conversation with clients and thereby generating sales.

What really stands out? Extreme return on investment, and growing application of AI that improves the various email strategies.

Key Takeaways:


My Last $.02

Email marketing faces new difficulties but is far from dead. In fact, the changing landscape presents unique opportunities for those willing to adapt. Email list decay, tighter spam filters, and an increasing volume of emails-all these reasons make it easy to see why marketers may feel as though they are climbing uphill.

Yet by staying ahead-through personalization, smart infrastructure, and the potential for leveraging AI-email marketing is still a very strong revenue-generating tool with lots of engagement on its side.

One thing’s for sure: Email ain’t dead, but the game has changed

Until next time, happy emailing!

Adam

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