A survey conducted at the end of the year 2023 claimed over half the marketers attested to their email marketing strategies having a 100% ROI.
This epic success continues to open doors to much greater success in the year 2024 with growing competition.
In this edition, Liviu Tanase founder and CEO of ZeroBounce shares his expert tips on how he helps businesses enhance their cold email marketing strategies.
So, we’re not only going to learn what drip marketing is but continue to explore how you can change your business for 2024.
Stay with me as I dive into these findings and do even better with your email marketing strategies!
Liviu Tanase Counts Out the Best Email Marketing Tips to Accompany Success in 2024 📧 read the full 1,140-word article here
Article published: August 01, 2024
As email marketing is bound to increase exponentially, it seems the world needed the insights from Liviu Tanase, the visionary at ZeroBounce.
He explains how email verification helps with building your sender reputation, saves you money, and enhances engagement.
Liviu’s strategies speak toward the architectural foundation of success in a competitive world.
Key Takeaways:
- 📈 High ROI potential: Over 50% of marketers reported a 100% improvement in ROI in 2023.
- 🔄 Importance of email validation: It gets rid of bouncing emails and fosters an enhanced sender reputation.
- 💸 Cost-effective marketing: Validated emails greatly reduce CRM and marketing costs.
- 🔍 Segmentation through scoring: Using engagement information to target the active subscribers for better performance.
Reinventing Business Strategy🌍📧Watch the full 27-min video here
Video published: July 26, 2024
I got the chance to appear on The Brad Weisman Show to talk about my journey of creating businesses as I travel.
Cold email marketing was a very interesting area of discussion in particular as I spoke to Brad on how the strategy has developed and just how fabulous the no-cost model has been.
Traveling around the world while maintaining a business takes the old work-life balance to rest.
Cold email marketing is one of those underutilized yet mighty tools for connecting with the potential client.
Personalization and targeting mean everything in this realm, especially considering the shifting standards in spam filters.
My first startup was a college recruiting platform – quite a learning experience in many ways and what motivated us to start the Email Outreach Company.
My company today offers a full cold email service, specialising in tailors approaches.
Our newsletter, Nomad Cloud, has reached over 300,000 subscribers who are engaged with us. That says enough about the importance of richly involving content.
Key Takeaways:
- 🌐 Travel and Work Balance: My story is a great challenge to the conventional concept of work-life balance which the world is focusing on nowadays for inspiration.
- 📧 Effectiveness of Cold Emailing: Cold emailing is one of the most cost-effective strategies not used in B2B marketing.
- 🎯 Targeting and Personalization: Warm and personalized cold emails are considered highly important for engagement and conversion.
- ⚖️ Spam Filters and Best Practices: Cold emailing requires the sophistication of strategies to get past anti-spam filters.
Email Marketing’s Drip Surge 🚀read the full 443-word article here
Article published: August 2, 2024
The article “Drip Email Marketing Market is set for a Potential Growth Worldwide: Excellent Technology Trends with Business Analysis,” from OpenPR is a really interesting exploration into the emerging world of drip email marketing.
Drip email marketing is growing rapidly, and the article underlines those reasons.
Increasing R&D outlays and sustained consumer interaction in the marketplace are encouraging new trends to drive the market.
It is served by the market leader companies such as HubSpot and Mailchimp, which is upgrading the marketplace with innovative technologies and a full marketing platform
The scenario globally is quite moist and fertile, with promotional campaigns heating up, cutting across different verticals.
Key Takeaways:
- 🌐 Technological Advancements: New technology hitting drip campaigns to boost the efficiency level with more personalization through email marketing.
- 📈 Major Players Lead: Companies such as HubSpot and Mailchimp at the forefront offering complete solutions for marketing
- 📊 Market Growth Drivers: More and more expenditure on R&D and increased needs of customer engagement amplify market growth.
- 💡 Cost-Effective Marketing: Drip marketing, via email, is highly cost-effective as the message can be sent to more recipients at a cheap price.
My Last $.02
The insights from industry leaders like Liviu Tanase state that email marketing is not growing but actually changing in direction with new strategies and technologies that can greatly boost the ROI in that area.
It not only saves money, but also prevents them from landing into spam folder; hence it keeps engaging the active subscribers with tailored content and thus leads to a higher conversion rate.
That’s not all, though. Stay tuned for more tips and insights that can help you really bring your email marketing game up several notches.
Until next time, happy emailing!
Adam
