Ever feel like email “stopped working,” but the truth is you’re just showing up at the wrong moment? This edition argues that blasts fail when they ignore buyer readiness and the reality of a buying committee, while timely, account-based nurture stays useful and welcome.
Take a moment to see how a little context can make the channel feel alive again.
B2B Email Isn’t Dead, Your Timing Is 📬
Published: December 22, 2025
B2B email still works, but only when it matches buyer intent and timing. Blasts fail because they ignore context, readiness, and the buying committee.
Upside: Treat email as account nurture, not list volume. Trigger a short insight note after a target account engages with a relevant asset. Follow with role-based content for each stakeholder.
Impact: Inbox fatigue punishes noise. When sales and content align, trust rises and deals move faster. The channel isn’t dying; sloppy strategy is.
Cold Email Gets a Reality Check 🎯
Watch the full episode here »
Published: January 14, 2025
Cold email wins when goals are clear and targeting is sharp. On Growth Now Movement, I share how I went from an exit to building an Email Outreach Company, including pivots like acquiring and growing a newsletter business.
Upside: I treat outreach like a goal, then measure weekly. Start with one buyer role, one crisp opener, and ten focused emails. If replies show a mismatch, adjust fast.
Impact: Cold email isn’t dead, but sloppy blasts get ignored. Systems beat hustle when you iterate without burning trust.
How To Tank Your Holiday Emails in One Easy Lesson 🎄
Published: December 22, 2025
A tongue-in-cheek post uses “terrible tips” to spotlight real mistakes, like blasting everyone and ignoring relevance. The lesson lands because the damage is avoidable.
Upside: Use the irony as a preflight check before seasonal sends — segment by recent behavior and cap frequency for non-engagers. Send a gift guide to clickers and a single reminder to everyone else.
Impact: Holiday inboxes punish lazy volume and reward relevance. Plan early, test, and respect attention to avoid deliverability hits and set up a stronger Q1.pay attention to deliverability.
My Last $.02
Inbox fatigue punishes noise, so timing and intent are the price of entry. When sales and content are aligned, your emails build trust and move deals forward instead of getting deleted on sight.
Email isn’t dying; it’s getting pickier.
Until next time, happy emailing!
Adam