Have you ever noticed that cold emails seem to âstop workingâ only when people forget the basics? This blog explains how to treat outreach like a craft, from domain health and list fit to subject lines, copy, and a human follow-up rhythm.
Take a moment to see why the inbox stays powerful for teams willing to do unglamorous work.
Cold Email Still Wins If You Treat It Like a Craft đ§
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Published: November 25, 2024
On Two-Minute Drillâs Entrepreneur Showcase, David Meltzer asked me the simple question: is cold email dead? My take: not dead, just stricter. Most people run email on a set-and-forget basis, which is why they do not see results. Today, you need to do A to Z right — domain infrastructure, subject lines, copy, follow-up, and list quality. When you treat cold email as a craft, it remains one of the most efficient ways to connect party A to party B. It helped me raise capital, land Fortune 500 customers, and even led to an acquisition.
Upside: Use this as a quick audit: are you a student of email or just sending templates? I explain how to treat every reply, including negative ones, as market feedback. The framework I rely on: deliverability, copy, and list fit. For founders, cold email remains the fastest way to test offers, validate ICP, and open doors to senior-level contacts.
Impact: AI makes it easy to send more bad email, which raises the bar for good email. That benefits teams willing to do the hard work. Cold email is only âspamâ when it is lazy. Learn, systematize, stay close to the inbox, and it becomes a sustainable channel that compounds over time. If you thought the channel was dead, this is the playbook to turn email into a repeatable source of meetings and outcomes.
Smart Mail AI Wants to Write Your Emails For You đ€
Published: December 15, 2025
Smart Mail AI launched a free generator that turns short prompts into polished emails, greetings, and invitations. It adapts tone and length, offers multiple options, and aims to sound natural.
Upside: Founders, sales teams, and busy pros can beat blank-page anxiety and spin up solid first drafts for follow-ups, intros, and sensitive replies. The tool frames itself as a privacy-first âcommunication partner.â
Impact: As drafting gets commoditized, advantage shifts to context, strategy, and brand voice. Teams that set guardrails, define style guides, and review carefully will stand out. Copying raw model output will not.
Cold Emails, Global Freedom, and Feeding Puppies đ¶
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Published: February 6, 2025
On Passion, Purpose, and Possibilities, we tackle why people fear outreach, the mistakes that make marketing feel heavy, and the simple steps that make it human and doable. I share how cold email built Email Outreach Company, enabled a travel-first life, and funds a mission to feed shelter dogs for every reply.
Upside: If you have avoided outreach, start with small daily reps, better systems, and messages that read like a real conversation. Founders can use cold email to de-risk new offers, attract dream clients, and build location independence without chasing virality.
Impact: Done right, cold email becomes a scalable relationship engine. Tie campaigns to a meaningful mission and you get both business results and social impact. The channel can fund freedom without sacrificing values.
My Last $.02
Cold email works when you earn attention with relevance and care. Use replies as feedback, refine your offer, and build simple systems you can repeat without losing trust.
In a noisy inbox, the consistent wins still go to teams that respect the reader.
Until next time, happy emailing!
Adam