Have you ever assumed your email is working just because campaigns go out without an error? This blog shows how even reputable senders can have months of work quietly routed to spam, costing real revenue long before anyone notices.
Take a moment to see why assigning clear ownership to deliverability might be one of the highest-leverage moves you can make next year.
The Hidden Email Crisis That’s Draining Your Pipeline 📉
Published: December 11, 2025
IBM’s Think team unpacks how legitimate senders are seeing campaigns silently dumped into spam, using Bouncer and OutVoice as real-world examples. One Bouncer client’s biggest Cyber Week push flatlined because months of emails had been filtered out, contributing to what IBM estimates is tens of billions in lost U.S. revenue each year from undelivered mail.
Upside: If you run outbound or newsletters, deliverability shifts from a nerdy side topic to a core revenue lever. This gives you cover to invest in domain health monitoring, consistent sending, and list quality, and to assign a single owner for inbox placement rather than hoping IT or marketing has it handled.
Impact: Inbox access is now rationed by opaque filters and blocklists controlled by a few large players, and good actors get caught in the net. Leaders who ignore this are gambling with a primary sales and communications channel, while those who harden their stack early will keep reach, data quality, and trust as advantages.
Email Makes a Comeback in the AI Marketing Mix 📧
Published: December 7, 2025
PPC Land highlights AdRoll and WBR research showing 65% of marketing leaders plan to reinvest in email in 2026, even as AI, CTV, and retail media grow. Email ranks with SMS, loyalty, and organic social as a top owned channel, and 97% say AI already impacts results. Third-party podcasts also emerge as the next big opportunity, with 78% eyeing them for 2026 despite low current adoption.
Upside: This is a green light to double down on channels you control. Use the findings to justify budget shifts toward email, CRM, and newsletters, then layer AI on top for targeting, personalization, and faster testing rather than treating AI as a separate shiny object.
Impact: Expect integrated systems where email and CRM sit at the core, AI orchestrates, and podcasts and CTV amplify high-attention moments. Teams that clean lists, tighten consent and tracking, and produce useful email content now will be better positioned as algorithms shift, privacy rules tighten, and ad costs rise.
Cold Email to Fill Your Multifamily Deal Pipeline đź’Ś
Watch the full episode here »
Published: October 11, 2024
I sat down with John Casmon to break down how I used cold email to land brands like Amazon and Disney, sell out multi-million-dollar land developments, and grow a digital-nomad newsletter from 5,000 to 200,000 plus subscribers. We also covered what email infrastructure really means, why you should never blast from your main domain, and how to send more than one million emails a month without torching deliverability.
Upside: For multifamily operators and capital raisers, this offers a repeatable playbook. Use a five-line structure for purpose, problem, solution, social proof, and CTA. Personalize at scale with tools like Clay, and treat one positive reply per 1,000 sends as a win when list and offer are dialed in.
Impact: Email remains the cheapest way to reach owners, brokers, and LPs at scale if you respect both the tech and the human on the other side. With the right infrastructure, targeting, and mindset, cold email becomes a durable acquisition channel that keeps deal and investor pipelines full.
My Last $.02
If your emails never reach the inbox, list building, copy, and offers stop mattering. By watching domain health, send patterns, and list hygiene like core financial metrics, you protect a channel that still drives a significant share of sales and customer communication.
Leaders who treat inbox access as a strategic asset, not a technical detail, will keep the edge while others wonder why their great campaigns suddenly stopped working.
Until next time, happy emailing!
Adam