Ever feel like your holiday email calendar is more late-night scramble than smart strategy? This guide shows how to map every winter moment, grow your list early, and send focused offers that feel helpful, not shouty, in a crowded inbox.
Take a minute to see how planning now turns your busiest season into calm, predictable revenue instead of chaos.
Holiday Emails That Actually Sell 🎄
Read the full article here »
Published: December 2, 2025
Holiday email can turn crowded inboxes into one of your highest-ROI channels. In 2024, online holiday shopping hit hundreds of billions, so every message matters. Shopify’s guide walks you through planning across all the major winter holidays, not just Christmas.
Upside: Use this playbook to build a steady calendar instead of last-minute blasts. Start early, set clear revenue and engagement goals, then segment customers by behavior and intent. For example, run a pre-campaign to grow your list, then follow with targeted offers and gift guides.
Impact: Treating holiday email as a strategy protects margins during peak season. You also respect attention by timing sends, capping volume, and avoiding fatigue. Done well, those campaigns build loyalty that lasts long after the decorations come down.
Cold Email and CX Without The BS 🎧
Watch the full episode here »
Published: July 23, 2025
We unpack how bad outreach, fuzzy messaging, and messy pricing kill deals before they ever hit a pipeline. Then we break down the three pillars of healthy outbound: inbox placement, clear copy, and list quality.
Upside: Use this episode to stress-test your sales motion. Ask, as a buyer, “Can I see the problem you solve, what it costs, and why it is worth my time?” Then tighten targeting, simplify calls to action, and write emails that sound human. That is precisely how I run cold outreach at EOC.
Impact: A confused buyer never buys. When you treat cold outreach as a trust-building moment, it changes how you write, price, and follow up. You also avoid trying to automate your way out of caring, which is where many brands lose both deals and reputation.
Find Your Email Cadence Sweet Spot 📧
Read the full article here »
Published: December 2, 2025
Your cadence controls opens, clicks, and unsubscribes. Shopify breaks cadence into frequency and timing, then ties it to three core metrics. MailerLite’s study of more than one million 2024 campaigns shows that twice-weekly sends often deliver the strongest click rates.
Upside: Build a steady schedule instead of guessing. Start with one pattern, such as a Tuesday morning newsletter and a Friday promo, and keep it for a full quarter. Watch open rate, click rate, and unsubscribes before adding more.
Impact: A thoughtful cadence protects deliverability by avoiding erratic bursts that trigger spam filters and churn. It also respects attention, which keeps people willing to open your next offer. Over time, that rhythm becomes a quiet advantage over brands that email only when they panic.
My Last $.02
Holiday email is one of the few levers that can lift sales quickly without wrecking margins. When you segment by behavior, set clear goals, and pace your sends, you protect attention while showing up right when buyers are ready to act.
The brands people remember in January are usually the ones that respected them in December.
Until next time, happy emailing!
Adam