Ever wonder if cold email still works, or if your approach just isn’t? In this episode with David Meltzer, you’ll see how deliverability, list relevance, and concise copy can turn a single good reply in a thousand into a steady growth engine.
Take a moment to consider how analyzing inbox responses, rather than the hype, can quietly realign your outreach efforts.
Cold Email Still Wins If You Study The Game 🎯
Published: November 25, 2024
I sat down with David Meltzer to tackle the “is cold email dead” question head-on. My take is simple: email still drives real growth, but only if you sweat the details. Tighten infrastructure, sharpen copy, and dial in list fit, and you can reach everyone from interns to former Fortune 500 CEOs.
Upside: I share a straightforward way to diagnose underperformance across three pillars: deliverability, market fit, and copy and list fit. We also cover the exact metrics we track, positive replies per thousand and emails per meeting, so you know what to measure and where to improve.
Impact: Cold email is more complex, not less effective. Teams that stay close to the inbox, learn from every reply, and keep testing will keep the edge. If you can reach your buyers’ email addresses and respect the game, cold email becomes a quiet growth engine.
How EOC Turned Solar Leads Into 250+ Meetings ☀️
Read the complete case study here »
This case study shows how we helped Pvilion turn a thin, unpredictable pipeline into 250+ qualified meetings by rebuilding their outbound. Before we teamed up, they averaged one or two meetings a month. Three years later, the engine delivers roughly eight a month, and, more importantly, predictability.
Upside: We clarified ideal sectors, built targeted lists of real decision-makers, and paired them with short, relevant emails plus automated follow-ups. The sales team spent time on conversations, not chasing leads.
Impact: The pipeline now grows steadily instead of spiking around single deals. That consistency helps Pvilion allocate resources, forecast revenue, and double down on the markets where they win most often. Treat outbound as a system, and acquisition becomes a repeatable asset.
The Quiet Comeback of Email Marketing ✉️
Published: December 2, 2025
Email is reclaiming center stage as brands turn inboxes into interactive, gamified experiences. Marketers are leaning on owned, first-party data over volatile social algorithms to rebuild trust. The piece shows how brands like Furlenco and Bonjour Socks turn email into a playful relationship that still drives sales.
Upside: Make campaigns feel useful, not noisy. Start with a simple upgrade, a quiz that recommends a bundle or a spin-to-win inside a launch email. Pair it with clear consent and real value so every click feels voluntary.
Impact: Email now promises measurable, privacy-safe engagement. Deloitte research in the piece ties interactive, personalized formats to higher sales lift and stronger revenue growth than many ad buys. Treat the inbox as a trusted, human channel, and you gain a durable edge when feeds and ad rules keep shifting.
My Last $.02
Cold email matters because it still reaches almost anyone if you respect the details. Track positive replies per thousand and emails per meeting, and you’ll stop guessing and fix the exact link in the chain that’s holding you back.
Keep learning from every send, and you’ll own the quiet, compounding edge while others declare the channel dead.
Until next time, happy emailing!
Adam