Today we’ll lock in the nuts and bolts of cold email, move to a short script that wins first calls, then cap it with why email still beats the hype when you treat it like a craft.
Top up your coffee and let’s ship smarter, not louder.
🧱 Cold Email Infrastructure, Built To Scale
Instantly’s guide explains how to set up domains, authenticate correctly, and cap daily sends so your emails land where they should. The punchline is simple: infrastructure first, copy second. Get the tech stack right, then add volume gradually.
Key Takeaways:
- 🔐 Authenticate everything: Set SPF, DKIM, and DMARC on each sending domain to meet bulk sender rules and improve placement.
- 🌡️ Warm slowly: New domains need 2 to 4 weeks of warmup. Start tiny, then ramp to a safe cap once placement is healthy.
- 📬 Respect daily caps: Count warmup messages in your totals. Aim for about 30 to 50 emails per inbox per day, only after warmup and testing.
- 🧹 Keep lists clean: Hold hard bounces near or below 1 percent and suppress non-engagers fast to protect domain health.
📬 Cold Emails That Win First Calls
This guide breaks cold outreach into a simple path from hello to booked meeting. Start with relevance, add one sharp proof point, then land on a clear next step. If your opener sounds like everyone else, this shows how to stand out in six lines or less.
Key Takeaways:
- 🎯 Open with ownership: Lead with a problem the prospect controls and tie it to a metric they care about.
- 🔍 Personalize one line that matters: Use a role-specific hook or a recent trigger. Skip fluff and flattery.
- ✂️ Keep it tight: Aim for 50 to 125 words, one link, and a single ask for a 15-minute chat.
- 🔁 Follow up with value: Send 3 to 5 touchpoints, each adding a new proof, resource, or angle instead of a bump.
📧 Cold Email Is Not Dead. It Is Underdone
On David Meltzer’s Two Minute Drill, I explain why email still outperforms when you treat it like a craft. The channel is more complex in 2024 and beyond, but when you master A through Z, you can book C-level meetings and generate real ROI.
Key Takeaways:
- 🧱 Infrastructure first: Set up proper domains, authentication, and sending limits. Without deliverability, you have no channel.
- 🎓 Be a student of the game: Study subject lines, copy, follow-ups, and systems. Average effort gets average placement.
- 🎯 Align ICP and message: Know exactly who you are emailing and why. The wrong audience will never convert, no matter how pretty the process.
- 🧪 Use email for market development: Read every reply, including the negative ones, to refine targeting, hooks, and offers at scale.
My Last $.02
When infrastructure is tight, copy is clear, and targeting is precise, you lower costs, protect your domain, and turn cold sends into booked meetings. That compounds into a pipeline you can forecast and revenue you can trust.
Until next time, happy emailing!
Adam