Stop Missing the Inbox

Today’s blog is all about turning cold emails from “ignored” to “intriguing.”

We’ll hit the six mistakes tanking replies, the X-fueled comeback that’s landing jobs and deals, and why CX actually starts the moment you press send.

Top up your coffee; your next response rate is hiding in here.

📧 6 Cold Outreach Mistakes Tanking Replies

Cold emails aren’t dead, they’re just sloppy. Hunter.io says only 4.1% get a reply, mostly thanks to bad data, weak follow-ups, and tools on autopilot.

If your pipeline’s crickets, here’s how to flip the script without spamming.

Read the full article here »

Key Takeaways:

• 🔍 Verify before sending: Clean, verified lists protect deliverability so your email actually reaches an inbox.
• 🔁 Follow up 3–5 times: Sequences with multiple touchpoints see materially higher reply rates (think ~49% better).
• 🤖 Use AI wisely: Let AI draft; you add context and personalization—assistant, not autopilot.
• 📊 Track what matters: Prioritize replies + domain health over opens; smaller, <50-contact lists can perform ~3× better.

✉️ The Cold Email Comeback: X Turns Receipts Into Jobs

A viral thread on X is making cold email feel hot again: one Stockholm dev’s “got hired via cold email” post crossed 2.1M+ views, unleashing copycat success stories. Highlights include a 19-year-old from Bengaluru who emailed Jeff Bezos and a founder who cold-pitched Zerodha’s Nithin Kamath, snagging a 10-minute reply and quick funding.

Read the full article here »

Key Takeaways:

• 🎯 Specific beats spray-and-pray: Short, tailored lines referencing the recipient or their work get noticed.
• 📩 Aim high (politely): Cold notes to leaders—from Bezos to Kamath—can bypass gatekeepers and unlock fast decisions.
• 🔁 Follow up with value: Keep messages concise and additive (new angle, asset, or ask) rather than nudges to “circle back.”
• 🛡️ Don’t trigger spam filters: Ditch generic subject lines and mass blasts; watch domain health to stay out of junk.

✉️ Your CX Starts With One Cold Email (Like It or Not)

I told Brian on CX Without the BS: support isn’t the first touch, your cold email is. If you can’t reach the inbox, write like a human, and target the right buyer, you’ve torched CX before it begins. Here’s how I run cold email for outcomes, not outbox volume.

Watch the full video here »

Key Takeaways:

• 📥 Deliverability first: Protect your primary domain, warm alternates, and keep daily sends low—or you’re invisible.
• ✂️ Say less, mean more: Each line sells the next; end with one clear ask for a 15-minute chat.
• 🎯 Target like a sniper: Tight ICP → better meetings. Wrong persona wastes everyone’s time (yours and theirs).
• 🧭 Make buying easy: Simple pricing + crisp ROI turns champions into escorts to the economic buyer. Confusion kills deals.

My Last $.02

Cold email isn’t just a sales hack; it’s the first mile of customer experience and the cheapest lever in your pipeline. Nail deliverability, tighten copy, and target precisely, and you protect your domain, win warmer conversations, and make buying easy.

In a world where algorithms shift and ad costs climb, owning the inbox (with a human touch) compounds into revenue, reputation, and sometimes… career-defining replies.

Until next time, happy emailing!

Adam