If there’s one truth in outbound, it’s this: the inbox is still the most powerful place to build relationships.
This blog is packed with proof, from step-by-step systems that turn cold outreach into booked calls, to a podcast on keeping CX human in a tech-heavy world, to a real case study on how solar startup Pvilion built a predictable 250-meeting pipeline.
Whether you’re running one inbox or one hundred, these lessons will help you send smarter, scale faster, and stay authentic in every message you write.
Let’s dive in 👇
🎥 Build a Cold Email System That Scales
A free, step-by-step course shows how to go from zero to booked calls: pick a tight ICP, set up safe sending, write short value-first emails, and automate follow-ups. If you implement as you watch, you can turn cold outreach into a predictable pipeline.
Key Takeaways:
- 🎯 Focus on ICP + Offer: Define who you serve, their pain, desired outcome, and a simple offer. If you target everybody, you target nobody.
- 🔐 Infrastructure First: Use secondary domains, authenticate (SPF, DKIM, DMARC), warm for 2–4 weeks, and cap to about 20–30 sends per inbox per day.
- 🧩 Data > Spray: Build and verify lead lists, enrich with role, tech, and triggers, then use AI to add one authentic personalized line.
- ✍️ Copy + Follow-ups: 1–3 word human subject, a personalized first line, a clear problem, and a small value ask. Send 2–3 short follow-ups and reply fast.
🎧 CX Starts Before Support: Email Sets the Tone
I joined Brian Nichols on CX Without the BS to share why customer experience starts the second you hit send. We unpacked how I use cold email to connect real buyers to real value, keep pricing simple, and stay human even with assistive tools in the mix.
Key Takeaways:
- 📬 Inbox First: Authenticate, use secondary domains, and cap sends per inbox so people actually see you.
- 🧭 Make Buying Easy: A confused buyer never buys. Keep pricing and next steps clear and repeatable.
- 🤖 AI, Then Human: Let AI speed research and drafting. Add specifics that prove you did the homework.
- 🎯 Chase Replies, Not Volume: Five tight lines, one simple 15-minute ask. Better responses, better reps, more meetings.
⚡ Pvilion’s Solar Sales: 250+ Meetings, Predictable Pipeline
Pvilion turned flexible solar canopies into a steady deal flow by fixing deliverability, targeting the right buyers, and automating follow-ups. Over three years, EOC’s system generated 250+ qualified meetings and freed the sales team to focus on closing.
Read the full case study here »
Key Takeaways:
- 🎯 Tight ICP Wins: Airports, campuses, developers, hospitality. Focused lists produced relevant conversations and faster fit checks.
- 📬 Inbox First: Secondary domains, SPF, DKIM, and DMARC, plus a slow ramp kept placement high so replies could happen.
- 🤖 Automation That Helps Humans: Pre-qualification and timed follow-ups cut manual chasing and let reps stay on high-value deals.
- 📈 Consistent Cadence: 250+ meetings across 3 years, averaging about 8 per month, improved forecasting and resource planning.
My Last $.02
Every test, tweak, and template here serves one goal: start more real conversations that turn into real business.
If you’re ready to go beyond opens and clicks and actually book meetings that matter, we’d love to show you how.
Until next time, happy emailing!
Adam