If your cold emails are landing in the void (or worse, in spam), this one’s for you.
Today, we’re talking about a tool that’s older than TikTok trends but still more effective than half the tactics in your funnel: email.
From protecting your domain’s rep to crafting messages that get you in front of billionaires, we’ve rounded up the best insights on how to cold email like it’s 2025.
Spoiler: “Just blasting your list” isn’t on the list.
📨 Why You Need Secondary Domains for Cold Emailing
Sending cold emails from your main domain is a rookie move. Secondary domains help you scale outreach without wrecking deliverability or reputation.
Key Takeaways:
- 🛡️ Protect Your Primary Domain: Alternate domains keep your main business email safe from spam blacklists and reputation damage.
- ⚙️ Get the Tech Right: Proper setup with SPF, DKIM, and DMARC is essential for strong deliverability.
- 🔥 Warm Up Properly: Start with a low send volume. Think 10–20 emails a day, and ramp up slowly to avoid red flags.
- 📛 Name Smart, Avoid Spam: Stick to brand-relevant domain names and skip generic addresses like info@ or sales@.
📬 Cold Email 2025: Ultimate Beginner’s Guide
Cold emailing isn’t dead, it just got smarter. This guide explains why it still matters, how to do it right in 2025, and the tools that help you grow without burning bridges.
Key Takeaways:
- 🧠 Cold Email 101: Think of it like a polite introduction… outreach to people you haven’t connected with yet, crafted to open dialogue.
- 📜 Comply with the rules: Always follow email laws (CAN-SPAM, GDPR, etc.), include opt‑outs, and be transparent.
- ✍️ Write with intention: Use targeted subject lines, personalize content beyond just names, and lead with value.
- 🔄 Test, tweak, repeat: Track open/reply rates, run A/B tests, and refine your follow‑up sequences over time.
📧 Why Cold Email Is Still the X Factor in 2025
I’ve seen how cold email helped me raise capital, land clients like Amazon and Disney, and build companies to acquisition. Cold email isn’t dead. Most people are just doing it wrong.
Key Takeaways:
- 🚀 Email is the Most Scalable Channel: There’s no noise, no algorithm. It’s just you, a clean list, and direct access to decision-makers.
- 🧠 Personalization Is Essential: Tools like Clay and Octopus allow you to send messages at scale that feel genuinely handwritten. Nobody replies to spam.
- 💰 Cold Email Reaches the C-Suite: From Bank of America to billionaires, I’ve booked meetings with top decision-makers using the right cold email strategy.
- 🔧 Trust the Experts: The gap between amateurs and professionals grows every day. Without the right setup, messaging, and cadence, your emails won’t land.
My Last $.02
Whether you’re starting out or scaling up, remember: cold email only works when done right.
Set up your infrastructure, personalize your pitch, and stop sending from your main domain like it’s 2014.
Until next time, happy emailing!
Adam