Pipeline starts in the inbox. If you want replies, not spam reports, you need to aim, set up, and scale.
This edition makes one point clear: replies come from process, not luck. Start with a tight ICP and a clear offer, write like a human, and keep your sending setup clean. Add short follow-ups that deliver value, then scale only what works. Do that, and cold outreach turns into steady, real meetings.
Why this works: cleaner cadence, no filler, plain verbs, and consistent terms (aim, setup, scale).
✉️ Sign More Clients With Cold Email
Woodpecker breaks down how teams book more meetings with smarter cold outreach. The short version: know exactly who you’re writing to, make a clear offer, and run a clean process that gets replies without annoying people.
Key Takeaways:
- 🎯 Tight ICP: Define the exact buyer (role, industry, size). Write to one person, not everyone.
- 💡 Clear offer + proof: Lead with a concrete outcome and back it up with a case study or stat.
- 👤 Real personalization: Reference specifics that show you did your homework. Skip shallow lines.
- 📨 Clean process: Use a separate domain, warm inboxes, keep volume modest, and send 2–4 short follow-ups with value.
✉️ Your Cold Email Preflight Checklist
A step-by-step checklist to send cold emails that land, not spam. Set up your sending right, keep your list clean, write like a human, and follow up with value.
Key Takeaways:
- 🛠️ Set up sending: Add SPF, DKIM, and DMARC, warm new inboxes, use a separate domain, and cap daily volume.
- 🎯 Target the right people: Define your ICP, verify emails, and remove bounces and role accounts.
- ✍️ Write for replies: Clear subject, tight first line, specific proof, single ask, and plain-text formatting.
- 🔁 Follow up and measure: Send 2–4 short follow-ups, track positive replies and meetings, and offer a one-click opt-out.
How We Scaled Cold Email to $150K/Month
We built our agency by treating cold email like a system, not a stunt. In this Instantly live session, my co-founder shares how we send 1.7 million emails a month, why we track capacity like a hawk, and the small messages that turn replies into booked revenue.
Key Takeaways:
- 📊 Capacity is the throttle: Know your daily sending capacity across inboxes and aim for 90–95%. More shots, stable deliverability.
- 🐶 P.S. with purpose: We donate for every reply. Replies go up, domain health improves, and the goodwill is real.
- 🔁 Follow up until told no: If someone raised a hand, we keep following up. Busy people come back.
- ✍️ Plain text wins: First touch without links, text only, separate domains, modest volume per inbox. Hold Outlook until it improves.
My Last $.02
The common thread is simple: aim, setup, follow up, scale. When you target the right buyer, protect your domain, and stay consistent, you cut noise, lower costs, and turn first touches into a pipeline you can count on.
Until next time, happy emailing!
Adam