Today, we’re keeping cold email simple and effective: Apollo shows how to write messages so personal they get read, Instantly maps the 2025 checklist actually to reach the inbox, and I close with a video on the systems that turn replies into revenue.
From subject lines to SPF and smart follow-up, you’ll be all set to send with confidence.
Let’s dive in!
📬 Write Cold Emails That Actually Work
The digital handshake is back — and it’s getting results. Apollo.io breaks down how to craft emails so personal and relevant, they’re basically impossible to ignore.
Key Takeaways:
- 🧠 Personalization Wins: Use quirky, ultra-specific subject lines like “Running Podcast + Chicago Pizza” to hook readers.
- ✍️ Nail the First Line: Skip the clichés and open with a line that makes buyers want to keep reading.
- 🚧 Address Objections Early: Tackle buyer doubts head-on before they ghost you.
- 💡 Empathy > Features: Your value prop should show you get their pain—and have the fix.
📈 Deliverability in 2025: How to Stay Out of Spam
Cold emails can’t convert if they never land. Instantly lays out the 2025 blueprint to achieve 90%+ deliverability — by focusing on technical compliance and proactive optimization.
Key Takeaways:
- 🔐 Nail the Tech Setup: SPF, DKIM, DMARC, and one-click unsubscribe are no longer optional—they’re baseline requirements.
- 🌡️ Warm Up Right: Ramp volume slowly, maintain inbox health with engagement tools, and never rush a new domain.
- 🧹 Clean Your Lists: Validate contacts before you send and cut high-risk or bounced addresses to protect your reputation.
- 🧪 Test and Monitor Daily: Inbox placement, bounce rates, and spam complaints need constant tracking to keep you out of the junk folder.
📧 Cold Email Is Your 7-Figure X Factor
Cold email has transformed my life. It brought me clients such as Apple and Goldman, VC funding, and took my newsletter from 5K to 250K+ subs. And right now, it remains the most underappreciated of all business channels.
Key Takeaways:
- 🧠 Email Is Underrated: No channel is more efficient or more direct—especially for getting in front of execs who still read their inbox.
- 📬 Protect Your Domain: Never send cold outreach from your main domain. Use inbox warmups and build infrastructure first.
- 🤖 Automate Smart Personalization: We use tools like Clay and Octopus to send thousands of ultra-customized messages.
- 📊 Track Everything: Know your close rates, bounce rates, inbox placement, and spam complaints—or risk wasting time and money.
My Last $.02
Pair genuine personalization with rock-solid deliverability and a repeatable process, and cold email becomes a steady source of meetings and deals… not a shot in the dark.
Until next time, happy emailing!
Adam