This week, we’re digging into three need-to-knows for anyone composing emails that matter: new guidelines for best times to hit send, why Grok 4 is facilitating smart cold calling at scale, and a proven cold email writing template that actually generates responses.
It’s real-world, practical, empirically testable, and built for marketers who desire more than guesswork.
📬 Best Time To Send Marketing Emails
Standards specify midweek mornings, yet the article goes through why “best” is a matter of audience and purpose. It reduces many studies to a few, testable rules.
Key Takeaways:
- 🗓️ Midweek Morning Sweet Spot: Tuesday to Thursday, 9–11 a.m., often sees higher open and click rates than other windows.
- 👥 Audience Drives Timing: B2B peaks during work hours, B2C can perform evenings or weekends, so segment lists by behavior and geography.
- 🌎 Respect Time Zones: Schedule by recipient time zone, or use send time optimization tools that pick the best moment for each subscriber.
- 🧪 Test, Then Iterate: Run A/B tests on day and hour, track opens, clicks, and conversions, then adjust cadence as your audience changes.
🤖 Grok 4 Powers Scalable Cold Outreach
He illustrates how to find niche emails from Google operators and from there use Grok 4 to set up a ready-to-send lead list. He uploads the CSV into Instantly.ai and cleans, personalizes, and runs at scale.
Key Takeaways:
- 🔎 Lead Sourcing With Queries: He finds Gmail addresses via Instagram bios, exhibitor lists, and directories using Google operators, then compiles niche lead lists fast.
- 🧠 Grok 4 Cleans Data: He pastes raw text into Grok 4, extracts fields like name and company, and outputs a tidy CSV for upload.
- ⚙️ Instantly.ai Setup: He imports, maps columns, verifies emails, uses AI columns to generate first emails, then adds leads to a sequenced campaign.
- 📬 Deliverability Basics: He rotates inboxes and controls send volumes inside the platform, avoiding blasts from a single personal account.
📧 Cold Email Marketing That Gets Replies
Cold outreach for me is the beginning of customer experience. Here, in this video, I demonstrate structure and follow-up that consistently boost replies.
Key Takeaways:
- 🧠 Lead With Their Problem: I open with a specific pain, give quick value in one line, then ask one low-friction question.
- ✂️ Keep It Short: My emails use clear subjects, three to five sentences, a single call to action, and social proof that earns a reply.
- 🎯 Personalize With Triggers: I reference roles, events, or tools, tie relevance to a measurable outcome, and avoid fluff or generic praise.
- 🔁 Follow Up That Adds Value: I space follow-ups, change angle or asset, stop after diminishing returns, and update lists to protect deliverability.
My Last $.02
Email isn’t just about volume — it’s about timing, tools, and tone. Get those right, and your audience is far more likely to open, engage, and respond.
Until next time, happy emailing!
Adam