This blog shows how cold email wins. Figma’s coffee chats, a DIY AI agent, and real lessons from the field.
You’ll get practical playbooks, from personal outreach to automating lead-finding, writing, sending, and follow-ups.
📧 How Figma’s CEO Used Cold Emails (and Coffee) to Spark a $68B Design Revolution
Dylan Field, billionaire CEO at Figma, became an early master of cold outreach—emailing and purchasing coffee to bring on former colleagues from Flipboard and LinkedIn. These bold little actions propelled Figma from scrappy startup to design behemoth.
Key Takeaways:
- ✉ Cold Emails, Warm Results: Field reached out directly to former peers with personal emails to gain early adopters and invaluable feedback.
- ☕ Coffee Built Credibility: Inviting colleagues to chat over coffee created relationships and momentum long before Figma exploded.
- 👥 Network as Launchpad: Leveraging early connections at LinkedIn and Flipboard gave Figma initial traction and credibility.
- 🚀 Grassroots Growth: This hands-on outreach established a humble, human foundation that set the stage for Figma’s meteoric $68 billion valuation.
🤖 Automate Cold Outreach: Your AI Agent Does It All
Tired of writing, sending, and following up on cold emails? Snehal Singh created an n8n-powered AI agent that does all of the cold email workflow—discover leads, write customized messages, send them, and even follow up—on autopilot.
Key Takeaways:
- 🕵️ Lead Generation Included: Agent autonomously discovers prospects and pulls them into your outreach pipeline.
- ✍️ Personalized Copy at Scale: GPT-powered messaging mimics your tone and personalizes content for each recipient.
- ⏱ Automated Follow-Ups: Never skip a reply—automated follow-up sequences keep conversations alive.
- 🔧 DIY with n8n Tools: Built using n8n workflows with GPT, Gmail, and Airtable—no expensive tools required.
📧 How I’ve Built a Business Around Cold Email That Actually Works
In this interview, I explain exactly how we’ve assisted anyone from early-stage startups to Fortune 500 businesses get more meetings via cold email—and why the game has all changed in the past year.
Key Takeaways:
- 📬 Cold Email Is About Connection: For me, cold email isn’t spam—it’s simply connecting person A to person B with a clear reason to talk.
- 🛠 Deliverability Is the First Battle: If you’re not in the inbox, nothing else matters. That’s why we scale inboxes, protect domain health, and build the right infrastructure before sending a single email.
- 🎯 Incremental Wins Add Up: There’s no magic bullet. I’m always looking for 2–5% lifts in copy, list quality, or targeting—and stacking those gains over time.
- 💡 Know Your ICP Cold: The more clarity you have on your ideal customer profile, the easier it is to source, filter, and book meetings with the right people.
My Last $.02
Borrow the simple moves, automate the busywork, and get your messages landing in the inbox.
Use these to ignite more real conversations with the right people, without wasting time or trust.
Until next time, happy emailing!
Adam