Whether you’re optimizing your ecommerce email marketing strategy or becoming an expert at tech-driven cold outreach, today’s newsletter is loaded with tactics that are guaranteed to increase engagement and revenue.
📧 Three Ecommerce Brands Prove Email Still Rules
The Retail Exec dissects how three niche ecommerce brands—pleasure tech startup Manzuri, Premier Bidets, and Vietnamese coffee brand Cafely—constructed profitable, automated email systems that increase engagement and revenue.
Key Takeaways:
- 🎯 Value Starts in the Inbox: All three brands lead with content—playlists, guides, and education—before pitching products, building trust and encouraging subscribers to buy.
- ⏱ Automated Email Flows = Efficiency: From abandoned cart reminders to replenishment and review prompts, automated workflows save time and drive repeat purchases.
- 🖼 Stories + Visuals Drive Engagement: Cafely’s standout email imagery and Premier Bidets’ interactive elements (polls/carousels) boost open and conversion rates.
- 🔁 Segment & A/B Test Smartly: Using tools like Klaviyo, brands segment by behavior and geography, test subject lines and timing, and optimize based on performance.
📧 Mindset-First Cold Outreach: How to Warm Up Conversations, Not Just Send Emails
A decade of cold email insight from Jeremy at Quickmail: move away from focusing on instant sales and ignite real conversations by combining smart targeting, multi-channel outreach, and delivery-informed tools.
Key Takeaways:
- 🧠 Mindset Over Mechanics: Cold email’s main goal is to start conversations—focus on recipient relevance, not clicks or quick sales.
- 📉 Strategic Prospecting Beats Volume: Target motivated, niche prospects, and avoid scaling too fast lest you wreck deliverability and performance.
- 🌐 Multi-Channel = Multiplied Impact: Layer your emails with LinkedIn touches to boost visibility, credibility, and engagement.
- 🛠 Tech + Deliverability Matter: Use tools with strong domain authentication, warm-up, and rotation support—technical glitches can sink great campaigns.
📧 How I Scaled Cold Email to $30K+/mo—And What’s Working Now
After building a tech startup and now running a cold email agency with 100+ clients (from solopreneurs to Amazon and Goldman Sachs), I’ve seen firsthand how cold outreach has evolved. Cold email in 2025 isn’t about brute force—it’s a tech stack, a psychology game, and an inbox survival mission.
Key Takeaways:
- 🛡️ Infrastructure is Everything: You can’t just “blast” emails anymore. Deliverability caps mean you’ll need dozens of warmed-up domains and hundreds of inboxes with SPF, DKIM, and DMARC in place. No shortcuts here.
- 📇 Clean Lists Only: Verified, targeted contacts are your most valuable asset. I use tools like Instantly and Apollo but always clean my lists. Bad data = blacklists.
- ✍️ Little Levers, Big Impact: Want more replies? Skip links, keep it simple, spin your copy, and add a personalized P.S. One of our best-performing CTAs was offering to donate to a dog shelter for every reply.
- ⚙️ Cold Email ≠ Newsletters: Cold outreach requires surgical precision and tech rigor. Newsletters? Totally different game—opt-in lists, consistent engagement, and one solid sender domain.
My Last $.02
Emails remain the pulse of effective marketing. Being great at email isn’t just smart business—it’s how enduring relationships and sustained growth are created.
Until next time, happy emailing!
Adam