In this blog, we’re covering the “Workshop Funnel” strategy, which generated $60K in two months, why email outperforms big-budget billboards, and debunking the myth that cold email is dead.
📣 Cold Email Isn’t Dead—It’s Just Evolved
This “Workshop Funnel” process made $60K in 2 months—and it’s something you can replicate, cut and paste, and use today to book more calls and make more sales.
Key Takeaways:
- 🧲 Offer a Workshop, Not a Call: Ditch the pitch—invite leads to free training instead.
- 🎯 Target Smart: Build hyper-specific lists that speak to real pain points.
- 📨 Short Emails, Big Impact: 4-line emails using “case study + new method + invite” convert like crazy.
- 💰 Sell One-to-Many: Turn 1 workshop into 10+ warm leads without booking 10 separate calls.
📩 Why Email Still Beats Billboards
Big ads are noticed—but plain, targeted emails still offer the best ROI. That’s why email marketing remains a stealth giant in 2025.
Key Takeaways:
- 💰 Unmatched ROI: Email marketing returns up to 4,000%—no giant budget needed.
- 📬 Direct Access Wins: No algorithms—just straight to the inbox, every time.
- 🧠 Smarter Than Flashier: Personalised emails convert where big creative can’t.
- 🛠️ Anyone Can Use It: You don’t need a fancy agency—just strategy and execution.
📩 Is Cold Email Dead? Not Even Close.
If you think cold email is dead, you’re either doing it wrong—or using advice from 2022.
Key Takeaways:
- 💥 Cold Email Isn’t Dead—Bad Email Is: Most people still use outdated tactics. Do A to Z right, and it still crushes.
- 🧠 Deliverability Is Everything: Want to land in inboxes? Build infrastructure right. Never email from your main domain. Use spintext. Warm up properly.
- 🤖 AI = Scale + Personalization: Tools like Clay and our own custom GPTs let you send emails that feel 1:1—but scale like 1:1000.
- 🐾 The Best PS I’ve Ever Used: “Every reply feeds 5 dogs.” It 2x’d our replies—and cut spam flags to near zero.
My Last $.02
Learning these pro skills enables you to place more calls, achieve a higher ROI without breaking the bank, and stand out in the crowded inbox—all without depending on old-school techniques.
Until next time, happy emailing!
Adam