Ready to give your email campaigns a breath of fresh air? This issue is filled with a 6-step checklist to repair your deliverability, the best retention trends for 2025, and why cold email still rocks when done correctly.
đ§ Fix Your Email Marketing Fast: The 6-Step Checklist for 2025
If your email revenue isn’t where it needs to be, these six repairs might unlock thousands in lost salesâwithout spending another dime.
Key Takeaways:
- đŹ Fix Deliverability First: Poor open rates? Start by warming up your list and restoring your sender reputation.
- đȘ Optimize Pop-Ups: Your pop-up form is the front doorâmake sure it converts at 5%+ or youâre blocking revenue.
- đ Send More Campaigns: 3â4 emails/week feeds your flows, builds consistency, and drives real cash.
đŹ Top 4 Email & Retention Marketing Trends for 2025
From plain-text emails to AI-driven survey analytics, here are what leading e-commerce brands are doing to clinch customer loyalty this year.
Key Takeaways:
- âïž Plain Text Wins: Simple emails outperform flashy designs in deliverability and click rates.
- đ« Direct Mail Returns: Postcards and printed offers are quietly becoming high-ROI winback tools.
- đ Smarter Analytics: Tools like Triple Whale help track repeat purchases and drop-off points.
- đ€ AI + Surveys = Gold: Open-ended feedback, analyzed by AI, unlocks powerful marketing insights.
đ© Cold Email Isnât DeadâYouâre Just Doing It Wrong
In this Two-Minute Drill appearance, I sat down with David Meltzer to share why cold email still works in 2025âand how most people are missing the mark by treating it like itâs 2017.
Key Takeaways:
- đ Cold Email Still Books Giants: Weâve booked meetings with CEOs of Fortune 500sâbecause we know how to do it right.
- đ§ Be a True Student: Cold email is more complex than everâmaster infrastructure, copy, and systems or fall flat.
- đŻ Three Fits That Matter: Deliverability fit. Copy fit. List fit. Miss one, and your campaign tanks.
- đŹ Email Works for Everyone: If you can get emails for your ideal customer, this channel can grow your businessâfast.
My Last $.02
Mastering these strategies means unlocking thousands in missed sales, building lasting customer loyalty, and keeping your pipeline fullâno extra ad spend required.
Until next time, happy emailing!
Adam