There’s something comforting about the classics—especially when they keep proving they work. Today, we’re diving into why email marketing is still the quiet MVP of every smart brand’s strategy. From retention and personalization to lead gen and infrastructure, the inbox is where lasting business is built.
Whether you’re crafting cold emails that convert, building nurture sequences that feel personal, or just trying to stay out of spam folders, the content in this edition is your cheat code. Plus, we break down how top players like Hormozi use simple, powerful systems to grow faster (and smarter).
Let’s dig in. ✉️
Why Smart Brands Still Bet on Email 📧read the full 823-word article here
Article published: April 15, 2025
I just read Proven Marketing Strategies That Keep Consumers Coming Back from 365 Retail, and guess what kept showing up as the hero strategy? Yep—email marketing.
In an age where brands are chasing the next big channel, email quietly remains one of the most powerful tools for retention and ROI.
The article dives into how personalized email campaigns, guided by data and audience segmentation, are key to understanding customer behavior—and keeping them engaged.
Most eye-opening? Email converts at 2.8% for B2C and 2.4% for B2B—beating out many other channels.
And it’s not just about clicks—storytelling, curated content, and smart timing drive real loyalty. Bonus points for weaving in loyalty programs and AI-driven personalization.
Key Takeaways:
- 📬 Email converts—quietly and consistently: With 2.8% B2C and 2.4% B2B conversion rates, email outperforms many trendier platforms.
- 🧠 AI supercharges segmentation: Smarter tools mean more relevant emails, higher open rates, and deeper personalization at scale.
- 💡 Retention starts with storytelling: Emails that connect emotionally through stories outperform purely promotional blasts.
- 🎯 Quality beats quantity: Targeted, well-designed campaigns crush generic blasts—and make every inbox moment count.
Cold Email Isn’t Dead—You’re Just Doing It Wrong 🚀watch the full 21-min video here
Video published: August 13, 2024
In this 21st Century Entrepreneurship episode, I break down a big misconception: cold email isn’t dead—it just evolved.
Back in my first startup, cold email helped us land clients like Apple and Amazon, secure our lead investor, and even sell the company. Fast forward to today, and it’s still the #1 channel we use to book meetings—over a million emails a month, with results stronger than ever.
But here’s the catch: the rules have changed. You can’t blast from your main domain anymore. We now manage hundreds of domains and thousands of inboxes to stay under the radar. If you don’t have your infrastructure tight, you’re headed straight to spam.
From AI-powered personalization to the single best subject line I’ve ever tested (“Hi [First Name]”), I walk you through the exact frameworks we use to make cold outreach work in 2025.
Key Takeaways:
- 🛠 Cold email needs serious infrastructure: You can only send 20 emails per inbox daily—scale requires dozens (or hundreds) of inboxes.
- 🧠 Simple structure wins: Purpose ➡ Problem ➡ Solution ➡ Social Proof ➡ CTA—one sentence each. Keep it clean and clear.
- 💬 Best-performing subject line? Just “Hi [First Name]”. Surprising, but the data doesn’t lie.
- 🐾 Give to get (and stay out of spam): We donate dog food or plant trees for replies—boosting domain health while giving back.
Alex Hormozi’s Lead Gen Strategy Is Wildly Simple—And Brilliant 📈watch the full 22-min video here
Video published: April 3, 2025
Let’s cut through the noise: Alex Hormozi is not doing anything magical—he’s just executing fundamentals at an elite level. In this breakdown by Instantly, we get the clearest picture yet of how Hormozi built a $200M+ empire through lead generation… and how you can reverse engineer it.
The big shift? Stop chasing customers—start creating systems. Hormozi’s “self-reinforcing system” transforms every customer into a growth engine through reviews, referrals, and recurring value. Mix in free upfront value (aka the Rule of Reciprocity), extreme ownership, and automation, and you’ve got a blueprint for compounding success.
The video even maps out the exact scripts and tech stack (like Instantly and ChatGPT prompts) to deploy warm outreach, cold outreach, and edutainment-style content—all wrapped around one key concept: a truly irresistible offer.
Key Takeaways:
- 🔁 Create a self-reinforcing system: Reviews and referrals become your lead gen engine—don’t just close, compound.
- 🤝 Offer free value before the ask: Hormozi gives away full courses to trigger reciprocity—and loyalty.
- 📞 Start with warm outreach: Your phone, LinkedIn, and inbox are full of untapped gold. Track everything.
- 💥 Leverage AI to personalize at scale: Use ChatGPT and tools like Instantly to send big, fast value with smart automation.
My Last $.02
In 2025, everyone’s chasing attention—but the real winners? They’re building trust. Email isn’t just alive—it’s evolving with AI, better storytelling, and smarter systems. When done right, it drives the kind of consistent growth social posts and ads can only dream of.
If you’re serious about building a scalable, sustainable engine for your business, the inbox is still your best bet. Let’s keep making every send count.
Until next time, happy emailing!
Adam