If you’ve ever written from the heart to an email and received crickets back, this one’s for you. Today, we’re going beyond what actually drives email performanceâfrom increasing clickthrough rates to personalization like a pro (without coming across as a robot).
And you’ll get to hear how I grew a 7-figure cold email company from a backpack and how a single agency unlocked the secret of receiving more positive responses than emails fired off. Crazy, huh?
Letâs get into the good stuff.đ
Want More Clicks? Fix These 5 Things in Your Emails đŠread the full 1,457-word article here
Article published: March 20, 2025
I just read âHow to Optimize Your Email Clickthrough Ratesâ by Marketing Profs, and wowâthis one breaks down exactly whatâs holding back your email performance (and how to fix it).
With open rates becoming less reliable, CTR is now the metric to watch. But boosting it means rethinking everything from headlines to CTA buttons.
The article reveals how small tweaks in tone, design, and layout can boost clicks by up to 18%âand why âBuy Nowâ might be the worst button text you can use.
Itâs a must-read for anyone who writes or sends emails.
Key Takeaways:
- 𧲠Subject Line + Headline = Click Catalyst: Align your headline with the subject line and position it boldly up top for an 18% CTR boost.
- đ Avoid Boring CTAs: Swap âDownloadâ or âShopâ for benefit-driven actions like âUnlock My Savingsâ or âSave My Seatâ.
- đą Design for Thumbs, Not Mice: Keep mobile layout clean: single columns, large tappable buttons, fast load times.
- đ§ Donât Let AI Write Alone: AI is helpful, but always inject your brandâs emotion and double-check factsâit still hallucinates.
How I Built a 7-Figure Business, and Stayed Human Along the Way đźwatch the full 27-min video here
Video published: January 14, 2025
I joined the Growth Now Movement podcast with Justin Schenck to talk about the unglamorous, behind-the-scenes truth of building a 7-figure company through cold emailâand what itâs really like scaling a business while living out of a suitcase.
We covered a lot: how I landed Fortune 500 clients without a single connection, how my team sends over 1 million emails/month, why I bought and flipped a newsletter from 5K to 250K subs, and the mindset habits that keep me groundedâeven at 30,000 feet.
At the end of the day, it’s not about being flashy. Itâs about doing the small things right, over and over again.
The cold email game has changedâbut it still works. Iâm living proof.
Key Takeaways:
- âď¸ 1,500 Inboxes Per Client: To maintain deliverability, we send 20 emails per inbox/day, with hundreds of inboxes per campaign. (7:52)
- đ° 17X Newsletter Exit: We bought The Nomad Cloud at 5K subs, scaled to 250K, generated $6â7K/mo, and sold it within a year. (3:27)
- đŻ Cold Email = Smart Targeting: We booked calls with Amazon, Apple, and MasterCard using nothing but scrappy email strategy. (9:58)
- đ§ Journaling = My Daily Anchor: Every night, I log what I loved, learned, and need to improveâitâs my ultimate growth habit. (24:14)
How This Agency Hit 113% Positive Reply Rates with Cold Email đĄwatch the full 23-min video here
Video published: March 24, 2025
In the video âcold email campaign mastery in 23 mins (2025)â by Matt Forsyth of VolentĂŠ, viewers get a no-fluff walkthrough of the exact standard operating procedure that took his agency from zero to $10K/monthâand now scaling toward $440K/month.
The proof? 80% open rates, 21.6% reply rates, and a jaw-dropping 113% positive reply rate. Yes, more than 1 positive reply per email sent.
The secret isnât spamming more peopleâitâs targeting smarter, writing leaner, and scaling with structure. Forsyth breaks it all down using Apollo, Clay, and carefully crafted copy that focuses entirely on what prospects care about most: themselves.
Cold email mastery in 2025 looks a lot more like relationship-building and a lot less like spray-and-pray.
Key Takeaways:
- đ Clay Makes It Personal: Using Clayâs company specialization and name normalization added rich context and boosted replies. (14:24)
- âď¸ Keep Emails Under 50 Words: Short, non-salesy copy with a simple qualifying question sparked stronger engagement. (18:42)
- đ§ Pitch Like a Customer, Not a Seller: Forsyth mimics being a potential buyer to tap into prospectsâ desire for money and status. (16:56)
- đ¤ Smart Macros Beat AI: Personalized, repeatable macros outperformed generic AI in inbox management and follow-ups. (21:00)
My Last $.02
Email isn’t deadâit’s changing. And in a crowded world, standing out requires more than blasting more. It requires strategy, empathy, and understanding exactly what your readers are interested in. Whether you’re launching a full-fledged campaign or simply looking for improved replies, the strategies in this issue are designed to make you stand out and convert.
Since the inbox remains one of the strongest places to build your businessâif you do it correctly.
Until next time, happy emailing!
Adam