The game is evolving faster than ever before. Personalization is no longer a choice, privacy regulations are constricting, and AI is reauthoring the email playbook. Business owner, entrepreneur, or someone just wanting to master the connection craft, grasping these shifts is not optional.
From intelligent cold email approaches to automation that truly feels human, we’re breaking down what you need to know to be ahead.
Let’s dive in.
The Future of Email Marketing: How to Stay Ahead in 2025 đ© read the full 1,185-word article here
Article published: March 16, 2025
Email marketing isnât going anywhereâin fact, itâs only getting more competitive and more advanced. According to Tech Bullion, businesses in 2025 will need to prioritize personalization, data privacy, and omnichannel integration to cut through the inbox clutter.
Consumers now expect hyper-personalized emails, and regulations like GDPR and CCPA demand ethical data practices. With rising competition, automated lead generation tools like LetsExtract Contact Extractor are becoming essential. This tool scans websites, search engines, and social media to gather verified, high-quality contactsâa game-changer for businesses looking to grow their email lists efficiently.
To win at email marketing in 2025, you need more than just a listâyou need the right list, smart segmentation, and highly targeted campaigns. The future is about working smarter, not harder.
Key Takeaways:
- đ Personalization is non-negotiable: Consumers expect tailored content, meaning businesses must leverage data to create customized email campaigns.
- đ Data privacy is tightening: Regulations like GDPR and CCPA demand transparent and compliant email marketing practices to build trust.
- đŻ Lead quality beats quantity: Tools like LetsExtract Contact Extractor help businesses gather accurate, real-time contact data for targeted campaigns.
- đ Email is now part of an omnichannel strategy: Successful businesses will integrate email with SMS, social media, and chatbots for a seamless customer experience.
Mastering Goal-Setting, Cold Emails, and Entrepreneurship đ watch the full 27-min video here
Video published: January 14, 2025
In this episode of Growth Now Movement with Justin Schenck, I dive into goal-setting, cold email strategies, and the reality of entrepreneurship.
We talk about why Iâm not a big New Yearâs resolution guy but a huge believer in setting clear goalsâand why the ability to pivot and adapt is a true entrepreneurial superpower.
I also break down what most people get completely wrong about cold email (hint: itâs not about spamming inboxes) and how building the right email infrastructure is key to getting results.
We also get into my journey as a digital nomad, running a company from places like Italy and Hawaii, and the lessons I learned from selling my first businessâa tough but defining moment in my career.
If youâre an entrepreneur, a business owner, or just someone trying to level up, this episode is packed with insights.
Key Takeaways:
- đŻ Goal-setting is about flexibility: Itâs not just about the goals you set, but your ability to pivot when opportunities (or challenges) arise.
- đ§ Cold email worksâwhen done right: Forget the spammy approach. Cold email is about connecting the right person with the right solution at the right time.
- đïž Running a business while traveling is possible: It takes strict scheduling and discipline, but living and working around the world is 100% doable.
- đĄ Success is about doing the right thingâeven when itâs hard: Selling my first company wasnât pretty, but it taught me resilience and set up future success.
7 Game-Changing Email Marketing Trends for 2025 đ©đ watch the full 14-min video here
Video published: March 14, 2025
If you thought email marketing was predictable, think again. In this video, Kasey Luck breaks down seven massive shifts in email marketingâfrom Appleâs game-changing iOS 18 update to the rise of AI-powered personalization and RCS messaging.
With Apple Mail holding 50% of the email market share, the new AI-generated summaries and promotional tabs mean brands must rethink subject lines and email formatting. Meanwhile, automation is evolving into “Authentic Intelligence”, where AI helps create dynamic, hyper-personalized customer journeys.
Marketers who embrace simplicity, first-party data collection, and behavioral-based email flows will thrive, while those who ignore these trends risk getting lost in inbox oblivion.
Key Takeaways:
- đ iOS 18 changes everything: Apple Mail now auto-summarizes emails, pushing brands to front-load value in subject lines and first sentences.
- đ AI-powered personalization beats automation: Instead of rigid email flows, AI now analyzes customer behavior in real-time to send perfectly timed, relevant emails.
- đŹ RCS messaging is the next big thing: Rich, interactive messages with buttons, images, and verified sender badges are doubling revenue vs. standard SMS.
- đŻ Own your audience: With ads getting pricier, brands shifting to email & SMS-first strategies are seeing lower acquisition costs & higher lifetime value.
My Last $.02
Email isn’t merely another marketing platformâit’s one of the few digital domains you control. While social media algorithms change overnight or ad spend continues to rise, your email list is a possession that becomes more valuable with use.
The companies that succeed in 2025 won’t be the ones that send more emails. They’ll be the ones that send better emailsâthe kind that appears personal ends up in inboxes (not spam folders), and actually drives conversions.
So, will you adapt to emailâor fall behind? The decision is yours. Let’s make it matter.
Until next time, happy emailing!
Adam