What if explosive e-commerce growth wasn’t more ads—but smarter emails? In 2025, the brands that are driving the pace aren’t just throwing money around—they’re maximizing every click with high-impact automations, cold outreach plans, and email-powered funnels that convert.
Today, we’re going deep into the very email playbooks that drive 30-40% of revenue, win back lost sales, and get customers to keep buying—without cutting prices or burning ad budgets.
If you’re ready to sell more, grow faster, and finally stop leaving money on the table, let’s start.
Email Marketing in 2025: The Blueprint for E-Commerce Growth 🚀 watch the full 23-min video here
Video published: March 12, 2025
With rising ad costs and shrinking margins, email marketing is the highest-ROI channel e-commerce brands must optimize in 2025.
Max Sturtevant, who has generated $100M+ through email marketing, shares a step-by-step framework for increasing revenue without increasing ad spend.
The brands winning in 2025 generate 30-40% of revenue from email, giving them a huge competitive edge while others struggle with low ROAS.
Key Takeaways:
- 📩 List growth is priority #1: High-converting pop-ups (10%+ opt-in rates) capture expensive paid traffic before it leaves forever.
- 🔄 Automate core flows: Cart abandonment, welcome sequences, and post-purchase flows boost LTV without extra effort.
- ✉️ Send 2-4 campaigns per week: Engaging non-discount emails (tips, founder stories, industry insights) keep subscribers buying—without spamming discounts.
- 🔥 Scale ads with confidence: With a strong email backend, you can increase ad spend profitably, knowing every visitor has multiple touchpoints before converting.
How I Built a Business While Traveling the World & Mastered Cold Email 🌍 watch the full 27-min video here
Video published: July 26, 2025
Since 2021, I’ve been building my business while traveling full-time—Hawaii, Italy, France, Germany, you name it. And along the way, I’ve learned one thing: cold email is one of the most powerful (and underrated) growth tools out there.
On The Brad Weisman Show, I break down how I built my company using cold email to book meetings with major brands, how Google’s new restrictions are actually helping the best senders, and why too many businesses ignore this channel.
Key Takeaways:
- 📩 Cold email isn’t dead: If done right, it’s one of the most cost-effective ways to generate high-quality leads and close deals.
- 🚀 Google’s new email rules are tough, but they’ve weeded out the spammers, making it even more valuable for those who know how to do it right.
- 🔥 The biggest mistake: People don’t send enough emails—or worse, they send the wrong ones. Personalization, structure, and follow-ups make all the difference.
- ✈️ You don’t have to wait to travel: I’ve scaled my business while exploring the world, and I break down exactly how I make it work.
High-Impact Email Automations That Drive Revenue in 2025 📩 read the full 5-min article here
Article published: March 12, 2025
With rising acquisition costs, email automation is the highest-ROI tool for maximizing customer lifetime value in 2025.
The most profitable brands streamline their automations, focusing only on high-converting workflows that drive immediate revenue.
Key Takeaways:
- 📩 Welcome series drives first purchases: Welcome emails generate 320% more revenue per email than promos. A well-structured series builds engagement and accelerates sales.
- 🔄 Abandoned cart emails recover lost revenue: With a 41% open rate, abandoned cart emails win back 5–10% of lost sales by adding urgency, scarcity, and incentives.
- ✉️ Re-engagement campaigns activate dormant subscribers: Instead of letting inactive users drain your deliverability, win them back with personalized offers—or remove them to improve inbox placement.
- 🔥 Simplify your automation strategy: Fewer, better automations mean higher engagement, better deliverability, and more revenue without extra effort.
My Last $.02
Most companies squander their email lists—the smartest ones print cash from them. From abandoned cart series, extremely high-converting welcome emails, or cold messaging that works, email is 2025’s highest-ROI channel—but provided that you execute it properly.
The companies that do email best will be the ones that survive ad-reliant competitors, expand profitably, and rule their markets. The others? They’ll continue to pursue customers rather than keeping them.
Your mailbox is either a treasure chest or a boneyard. Which will it be?
Until next time, happy emailing!
Adam