The Truth About Email Marketing Myths That Are Holding You Back

Think you’re sending too many emails? Think again.

In this blog, we’re uncovering why more event emails drive better results, how cold emails can bankroll your dream life, and why Big Social is scrambling as businesses ditch expensive ads for high-ROI email marketing.

And, moreover, AI is writing the books—literally—enabling marketers to develop more intelligent, targeted campaigns that make it to the inbox (and not spam). If keeping pace with tomorrow means staying competitive, then here is the email you cannot ignore.

Let’s get started!

Email Marketing Hacks You Need to Try in 2025 📩 read the full 622-word article here

Article published: February 25, 2025

Event email marketing isn’t just alive—it’s thriving.

In More Emails, Better Results: 8 Must-Know Event Marketing Hacks, TSNN highlights Jay Schwedelson’s data-driven tips to elevate your event marketing strategy.

His advice? Send more emails, use first-person CTAs, and stop avoiding weekends. Most marketers fear over-emailing, but the numbers say otherwise—sending five emails per month boosts open rates by 17% (B2C) and 21% (B2B).

Other game-changing insights? Emails sent within 100 miles of an event perform 49% better, and weekend emails are more effective than ever—B2B click-through rates jumped 62% in the past year.

If you’re not optimizing your event emails, you’re missing out on serious engagement.

Key Takeaways:

• 📬 More emails = better engagement: Sending at least five emails per month increases open rates, but most brands still send only four.
• 💡 First-person CTAs boost clicks: Buttons like “I’m in!” increase click-through rates by 28% compared to generic calls to action.
• 📅 Weekend emails work: B2B click-through rates jumped 62% last year, with executives engaging more on weekends.
• 🤖 ChatGPT improves email performance: AI correctly predicted the best-performing email 88% of the time in a test of 200 campaigns.

How Cold Email Can Fund Your Dream Life ✈️ watch the full 21-min video here

Video published: April 10, 2024

Most people think they have to choose between building a successful business and traveling the world—but I’m proof that you don’t.

I built a cold email lead generation agency that helps startups land big clients like Amazon and Bank of America—all while living in places like Italy’s Amalfi Coast and beyond.

In this episode of Entrepreneurs on Fire, I break down why cold email still works (despite its bad reputation) and how I’ve helped companies generate millions in sales through smart, strategic outreach.

I also share the good, the bad, and the ugly of cold emailing in 2024—including crazy spam filter updates and how AI tools like ChatGPT are changing the game.

If you want to grow your business and live life on your terms, this episode is for you.

Key Takeaways:

• 📬 Cold email still works: Over 60% of my customers come directly from cold outreach—it’s the fastest way to fill your pipeline.
• 💡 The game is changing: Spam filters are tougher than ever, but with AI-generated email variations, you can still land in inboxes.
• 🌎 You don’t have to wait to travel: I’ve been running my business while traveling full-time for 2.5 years—you can, too.
• 🤖 AI is your cold email secret weapon: My team uses ChatGPT to rewrite high-performing emails, boosting deliverability and conversions.

Email Marketing is Back—And Big Social is Panicking 📩 read the full 3,000+-word article here

Article published: February 22, 2025

For years, people said email marketing was dead. They were wrong.

With social media platforms’ throttling reach and increasing ad costs, brands are rediscovering the power of email marketing—where you own your audience and don’t have to pay to reach them.

In this ZDNET article, Lester Mapp shares hard-earned lessons from years of trial and error—including how AI is revolutionizing email marketing and why a single email can drive six-figure sales if done right.

From writing emails that get opened to avoiding spam filters and increasing conversions, this guide is packed with everything you need to make email your #1 growth channel.

Key Takeaways:

• 📬 Email beats social ads: With ad costs skyrocketing, businesses are shifting back to email marketing, where the ROI can be as high as 36:1.
• 💡 AI is changing the game: AI now helps write subject lines, personalize content, and predict the best send times, effortlessly boosting engagement.
• ⚡ Your email list is an asset: Unlike social media, where platforms control your reach, email lets you connect directly with your audience—no algorithms involved.
• 🤖 Avoid spam filters: Setting up DMARC, SPF, and DKIM authentication ensures your emails land in inboxes—not spam folders.

My Last $.02

The future of marketing is not on social media—it’s in your email inbox. With algorithms suffocating organic reach and ad prices exploding, email is your safest bet for establishing a direct, profitable relationship with your audience. Those who make the transition now will reign supreme in 2025, while those who don’t will be scrambling to catch up.

The decision is yours: Will you claim your marketing, or will the platforms do it for you?

Until next time, happy emailing!

Adam