What if it was simply a case of sending the right email?
In this blog, we’re dissecting the cold email script that’s turning inboxes into meeting machinesâguaranteed to get 152 calls in a month. We’re also exploring why email is going to be supreme in marketing in 2025, above social media and driving ROI most businesses are still only dreaming about.
If you’re ready to automate, maximize, and witness real results from your outreach, then let’s get going!
The Cold Email Script That Could Change Everything đ©Watch the full 12-min video here
Video published: January 30, 2025
Cold emails arenât deadâtheyâre just being written wrong.
In The Best Cold Email Script for 2025 by Instantly, we get a masterclass on crafting emails that actually get replies.
The secret? Itâs all about leading with value instead of selling right away.
This video lays out a three-part framework: an opener that hooks prospects, three follow-ups that reinforce value, and a simple ask: âCan I send you a quick video on how this works?â
With the right messaging, the creator booked 152 calls in a single monthâall from cold emails.
If youâre still sending robotic outreach messages, this might just be the reset you need.
Key Takeaways:
- đ€ Cold email is about trust, not sales: Selling too soon gets emails ignored; adding value builds credibility and boosts responses.
- đŻ Your offer matters more than your volume: Sending âa bazillion emailsâ wonât work if your offer isnât clear, compelling, and solving real pain points.
- đ€ Use ChatGPT, but donât rely on it blindly: AI can help craft messages, but unedited, generic AI-generated emails scream “spam” and get ignored.
- đ Follow-up strategically, not aggressively: Three well-placed follow-ups tied to the original email can significantly increase reply rates without being annoying.
How I Built a Thriving Business While Traveling the World đđ© Watch the full 27-min video here
Video published: July 26, 2024
In 2021, I packed my bags, left behind a traditional office, and started building my business while traveling full-time.
Since then, Iâve worked from Hawaii, France, Italy, Germany, and beyondâall while growing a cold email agency that books high-value meetings for clients.
On The Brad Weisman Show, I shared how cold email changed my life. It helped me land major clients like Amazon and Bank of America, secure investors, and even sell my first startup.
With AI-driven personalization and a deep understanding of Googleâs latest email filters, my team now helps businesses book meetings and drive revenueâall through strategic cold outreach.
If you think cold email is dead, think again. When done right, itâs one of the most powerful, cost-effective sales strategies available today.
Oh, and you donât have to wait until retirement to travel the world. Iâm proof you can build and scale a business from anywhere.
Key Takeaways:
- đ€ Cold email isnât deadâbad cold email is: When done strategically, it can land meetings with Fortune 500 companies and high-value clients.
- đŻ AI makes personalization easier than ever: The right tools can craft messages that feel like they took 45 minutes of researchâat scale.
- đ« Googleâs new spam filters changed everything: Sending too many emails from one domain can get you flagged; professionals use multiple domains to stay in inboxes.
- âïž Work and travel arenât mutually exclusive: Iâve built a thriving business while living in Italy, Germany, and Hawaiiâyou donât have to wait to explore the world.
Why Email Marketing Will Crush Social Media in 2025 đ©đ„ Read the full 1,058-word article here
Article published: February 5, 2025
Your social media account can disappear overnightâyour email list canât.
In Why Email Marketing Will Defeat Social Media in 2025, Troy Ericson shares a personal story that proves email marketing is the most reliable, high-ROI tool for businesses today.
Ericsonâs journey started with Facebook Ads, but everything changed when a client almost fired himânot because of bad ads, but because their emails were going to spam. Instead of walking away, he solved their email deliverability issues and quadrupled their revenue.
Now, as the owner of E-MailMarketing.com, Ericson has generated over $200 million in client sales, proving emailâs long-term power.
If you’re still relying only on social media, itâs time to rethink your strategyâbecause email isnât just alive, itâs thriving.
Key Takeaways:
- đ© Email is more reliable than social media: Unlike social media accounts that can be banned or limited, your email list is an asset you fully control.
- đ° Email delivers the highest ROI in marketing: According to Litmus, email generates an average return of $36 for every $1 spentâfar better than social media ads.
- đ Most businesses underuse email marketing: Many focus on posting daily, but they forget to email daily, missing out on serious revenue potential.
- đ„ Email and social media work best together: While ads and social platforms help, email remains the most consistent way to nurture and convert leads.
My Last $.02
Social media is loud, fickle, and governed by constantly shifting algorithms. But email? It’s personal, intimate, and the only medium you own.
The businesses that are doing well in 2025 aren’t just sending more mailâthey’re sending better mail. With the right strategy, automation, and messaging, cold email isn’t just hanging in thereâit’s succeeding.
So, will you be the one landing in inboxesâor getting lost in the noise?
Until next time, happy emailing!
Adam