Hook, Read, Click: The Anatomy of Winning Emails!

What if all the emails you wrote had the power to spark curiosity, start conversations, and close deals?

Today, we’re diving deep into the art and science of becoming an email master. From psychological triggers that get people to click to AI technologies that make your campaigns smarter, faster, and more effective, this issue is all about turning your inbox into a goldmine.

Get ready to change the way you connect—one email at a time.

Cracking the Code: How to Make Anyone Open and Respond to Your Emails ✉️ watch the full 13-min video here

Video published: January 11, 2025

Ever wondered why some emails get ignored, while others trigger an instant “Reply” or click? Sell More with BRAIN GLUE unveils three mind-blowing secrets in the video “Email Marketing: 3 SIMPLE Ways to Get More People Responding to Your Emails.”

It’s not about being fancy—it’s about being human. From knowing what life events make your prospects crave your offer (spoiler: a realtor used “Did you just have a baby?” and crushed it) to subject lines that spark unstoppable curiosity, this video dives into email psychology like never before.

Oh, and the “next step, not the product” strategy? That alone could 10x your response rates. Add in the power of colored buttons, and you’ve got emails people can’t resist.

Want results that’ll have you grinning at your inbox? Here’s the magic, distilled:

Key Takeaways:

• 🧠 Tap into Life Moments: “Did you fight with your spouse recently?” The right topic meets prospects at their emotional peak.
• ✉️ Subject Lines that Beg to Be Opened: “Want media appearances? Try this.” Questions tease readers into finding out more.
• 📈 Sell the Next Step, Not the Product: An ad offering a simple phone call saw 7.5x the results of direct product pitching.
• 🎨 Visual Nudges That Convert: A bold, red “Get Celebrity Endorsements” button transforms hesitation into clicks like magic.

How I Turn Cold Emails into Hot Leads (and How You Can Too!) ✉️ watch the full 50-min video here

Video published: October 12, 2024

When I joined John Casmon on Multifamily Insights, we dove into one of the most misunderstood tools in business: cold email. I get it—cold emails have a reputation for being cringy or spammy, but I’ve built an entire business on proving they can work wonders when done the right way.

In the episode, I shared how my team sends over 1 million cold emails a month for clients, helping them close deals, sell out developments, and land Fortune 500 clients—all while keeping things professional, thoughtful, and effective. With the right targeting, a short, personalized message, and infrastructure that avoids spam filters, cold emails can open doors you didn’t even know existed.

And the best part? You don’t need a massive team or months of prep—just a clear strategy and the guts to hit “send.”

Key Takeaways:

• 💻 Cold Emails = Connections: Cold emails are just a way to connect person A to person B—whether it’s an investor, client, or partner.
• ✉️ Keep It Simple: My 4-sentence email formula (purpose, problem, solution, proof, CTA) is all you need to grab attention.
• 🤖 AI Is a Game-Changer: Tools like Clay.com help scale personalized messages, making it look like you wrote each email by hand.
• 🚨 Protect Your Domain: Never send cold emails from your main domain—use multiple inboxes and warm them up for better deliverability.

Revolutionize Your Outreach: The AI Email Tool You’ll Wish You Found Sooner 🚀watch the full 10-min video here

Video published: January 11, 2025

Imagine creating personalized, professional email campaigns faster than it takes to brew your morning coffee. That’s the promise of Salesy, the star of TOP Digital Products’ video, “How to Choose the Perfect Email Marketing Platform for Your Business!”

This isn’t just another email platform—it’s like hiring a full marketing team powered by AI. You’ll be whipping up campaigns in under 15 minutes, with branded templates, detailed analytics, and even automated chatbots that respond to customers like a pro. Need bulk emails that won’t land in spam? Salesy’s got you. Want to track who clicked, who unsubscribed, and why? It’s all there.

From small businesses to massive enterprises, Salesy delivers powerful tools at shockingly affordable prices. And yes, you can start for free.

Key Takeaways:

• 🎨 Custom Campaigns in Minutes: Choose templates, add your branding, and watch AI build campaigns that feel tailor-made for your audience.
• 🧠 Smart AI Features: Chatbots, automation, and email personalization help keep your leads engaged and moving through your funnel.
• 📈 Data-Driven Insights: Analyze clicks, conversions, and user behavior to fine-tune your marketing strategy—no guesswork required.
• 💵 Flexible Pricing for Any Team: From free trials to enterprise plans, there’s a package for every budget and business size.

My Last $.02

In a world where inboxes are overflowing, standing out is no longer optional—it’s essential. These strategies go beyond writing emails; they’re about creating moments that resonate and spark action.

Whether you’re building relationships, closing deals, or growing your brand, knowing how to craft emails that connect is your edge. Because when done right, a single email can change everything.

Until next time, happy emailing!

Adam