If your cold emails aren’t getting the responses you had hoped for, it’s time to rethink your approach.
Today, we are going to dive into the cold email mistakes that may be costing you big—and, more importantly, how to fix them fast. From simple tweaks to building a cold email machine that converts, you’re about to unlock the secrets to turning every email into an opportunity.
Ready to be freed from the dreaded inbox silence? Let’s get going!
Cold Email Nightmares: The 5 Mistakes Killing Your Campaigns 😱Watch the full 29-min video here
Video Published: October 17, 2024
Cold emailing is far from dead—when done right, it’s still one of the most effective tools for booking consistent sales calls. But here’s the kicker: most businesses are getting it completely wrong. Alex Zartarian reveals the 5 biggest cold email mistakes that 99% of business owners make—and exactly how to fix them. From lackluster market research to sloppy technical setups, it’s no wonder campaigns are falling flat. If your cold emails aren’t converting, you’re probably making at least one of these fatal errors.
Zartarian doesn’t just point out the problems, though—he delivers precise solutions that’ll have you booking qualified calls instantly. Whether you’re sending emails too long, irrelevant, or just too generic, Alex’s insights will get your outreach back on track and help scale your business like never before.
Key Takeaways:
- 🔍 Lack of research: Not knowing your ICP inside out? That’s a guaranteed miss.
- ✉️ Bad scripts: Keep it concise, focus on the client, and drop the unnecessary details.
- 📬 Poor inbox management: Respond within 5–10 minutes or kiss that lead goodbye.
- 🔄 Follow-ups done wrong: Two touchpoints, max. Anything more, and you’re spam.
Why You Can’t Afford to Skip Layered Email Security 🛡 Read the full article here
Article Published: October 16, 2024
Email remains the lifeblood of communication for businesses globally, but it’s also ground zero for cyberattacks. In Matt Caffrey’s eye-opening piece for Security Brief, he dives deep into why layered email security isn’t just a recommendation, it’s a necessity. With Business Email Compromise (BEC), conversation hijacking, and QR code scams on the rise, organisations must evolve their email defences. Traditional filters alone won’t cut it anymore—advanced AI-based protection, behavioral monitoring, and multi-factor authentication (MFA) are critical for staying ahead of increasingly sophisticated attacks.
In Australia, small and medium-sized businesses (SMBs) have seen a sharp increase in ransomware and phishing attacks, and according to Barracuda’s Email Threats and Trends report, conversation hijacking attacks have surged by 70% since last year. Add AI-driven threats and Large Language Models (LLMs) into the mix, and attackers are more dangerous than ever. Caffrey underscores that layered security—from spam filters to employee training—offers the best line of defence to keep your business safe from costly breaches.
Key Takeaways:
- 🚨 AI-Based Threats: As attackers use AI for BEC and phishing, your security must rely on AI too.
- 🛡 Behavioral Monitoring: A must for detecting unusual activity and preventing account takeovers.
- 🔐 MFA Essential: Even with stolen credentials, MFA can block unauthorised access.
- 👨💻 User Education: Regular training and phishing tests are vital to harden your weakest link—employees.
Master Cold Email Outreach: How to Scale to 2,500 Emails Daily 🚀Watch the full 24-min video here
Video Published: October 16, 2024
If you’re tired of sending out cold emails and seeing no results, this tutorial by Alex Makowski is exactly what you need. Alex, the founder of Infinite Bookings, reveals how to supercharge your cold email outreach and get consistent, qualified sales calls by sending out 2,500 emails per day—all while avoiding spam filters and maximizing deliverability.
In this no-nonsense video, Alex walks you through everything from building quality lead lists and setting up email infrastructure to writing scripts that convert. And the best part? He demystifies the process of setting up 100 email accounts across 50 domains in just minutes. Alex’s strategies aren’t for amateurs—he teaches you how to scale efficiently, manage inboxes, and convert positive responses into actual revenue. Pro tip: The final steps of managing your inbox and follow-ups are where the real money is made.
Key Takeaways:
- 🛠️ Set Up 100 Email Accounts: Use Premium Inbox and tools like SmartLead to send 2,500 emails per day with near-perfect deliverability.
- 🧠 Data-Driven Lead Lists: Build targeted lists using Apollo.io, but don’t forget to verify and clean your lists before hitting “send.”
- 💡 Script Formula: The golden script formula is simple: “We help [ideal client] achieve [quantifiable result] using [unique mechanism] in [time frame].”
- 📞 Close More Deals: Respond to leads within 15 minutes, and always follow up with a quick call to convert that positive email response into a booked sales call.
Why It Matters
Every cold email you write is either one step to victory or an opportunity wasted in reaching someone. There’s no question fixing the above mistakes means not just more replies but building an entire system of powerful conversion on cold emails.
And so, mastering this is a way that not just will your emails land but be acted upon and, above all, help your business grow and make you top.
So, let every email count!
Adam