Is cold email dead, or is it evolving into something smarter?
In this blog, we unmask some game-changing strategies, from avoiding AI-driven spam filters to setting up an outreach system that can send 10,000 emails a day – without getting blocked. Whether you’re just starting or scaling your campaigns, these secrets of mastering cold email in a world dominated by AI and data privacy are right here.
Let’s dive in!
The Future of Cold Email in 2024: A Never-Ending Battle Against Spam 📨watch the full 22-min video here
Video published: October 9, 2024
Is cold email dead?
The video, “Does Cold Email Still Work in 2024?” by Michael Gardiner – B2B Strategies, raises that question right from the start.
Felipe, the COO, dives deep into how AI, spam filters, and new regulations are redefining the cold email landscape.
AI now analyzes email sentiment and semantics, deciding if it’s spam.
Worse yet, email service providers have introduced “black boxes” that make your emails vanish into limbo — without you even knowing.
In short, cold email still works, but only if you play by the new rules.
Think: personalization, credibility, and dodging AI’s ever-watchful eye.
If you want to succeed, you must evolve.
Key Takeaways:
- 🧠 AI scrutinizes sentiment: New AI models can flag emails as spam based on their “semantic tone” (1:28).
- 🕵️ The “black box” trap: Google and Microsoft can now block your emails without telling you why (4:12).
- 📉 Cold email success is declining: Response rates have dropped from 2% to 0.5% in recent years (5:03).
- 🔗 Companies opt out of databases: More firms are requesting their data be removed from public databases (6:24).
Building an Email Outreach Machine: No Spam, No Problem 📨watch the full 27-min video here
Video published: October 9, 2024
Sam Arami’s video, “How to Send 10k Emails a Day (Cold Email System Setup),” is a game-changer for anyone serious about scaling email outreach.
Forget generic email setups — Sam breaks down the process step-by-step, starting with creating 30 professional email accounts linked to your own domains.
This isn’t just about blasting emails — it’s about precision, avoiding spam filters, and ensuring deliverability.
He walks through domain registration, DNS setup, and most importantly, using “email warm-up” to gradually build reputation so your emails don’t get blocked.
All of this connects to Smartlead, the platform where your email campaigns live, track leads, and send out thousands of emails seamlessly.
The method is powerful, and surprisingly, it’s all about the details.
Key Takeaways:
- 📧 30 emails, 10 domains: Keep 3 emails per domain to avoid bulk email red flags (2:49).
- ⚙️ Critical DNS setup: Properly configure 5 DNS records like SPF, DKIM, and DeMark to ensure deliverability (9:37).
- 🔄 Start slow, ramp up: Email warm-up starts with 5-10 emails a day, gradually building trust and activity (24:14).
- 🛠️ Tools for cheap leads: Scrapper.co provides 10,000 leads for just $15, making lead gen more affordable (26:25).
How to Use Gemma AI for Business Emails ✉️ watch the full 11-min video here
Video published: October 9, 2024
In “Business Email AI Assistant with Gemma | Build with Google AI,” Google for Developers showcases how businesses can streamline customer emails using AI.
Managing endless emails is daunting, but with Gemma AI, it’s a whole new ballgame.
This web-based Python application lets you plug in emails, and Gemma extracts key information—like product types or customer requests—into a neat JSON format.
Even better, it’s all done locally, keeping your data private.
What’s intriguing is how little setup is needed.
With just a base model and some prompt instructions, you can start automating email handling in minutes.
Need more customization?
Fine-tuning the AI is just as easy.
Key Takeaways:
- ⚙️ Simple AI setup: Gemma AI can be deployed quickly using basic prompts for email data extraction (1:36).
- 🔒 Data privacy: Emails are processed locally, keeping customer data off third-party servers (2:06).
- 🧑💻 Customizable prompts: Modify instructions for more complex outputs before needing to fine-tune the model (6:52).
- 🛠️ Fine-tuning for specifics: Fine-tune Gemma with custom data if your business has unique or complex requirements (7:26).
Why It Matters
The days of spam filters getting smart and pulling data out of the public databases through companies is changing cold email forever. If your messages are going to get to the right people, then you better learn how to play by the new rules.
Being ahead of such shifts may just be the difference between being lost in the noise or standing out and thriving in 2024.
Adam