Unlocking the secrets to cold email success. Want to know how a 43% open rate is achievable or how AI security can outsmart the latest phishing threats?
Here’s what you’re waiting for: insightful information on how to change your game in terms of emailing outreach, along with a simple step-by-step guide on how to keep your emails out of the spam folder.
Get ready to elevate your strategy and shine in a crowded inbox!
Crafting Cold Emails that Actually Get Read 📧Watch the full 9-min video here
Video published: October 2, 2024
The video “How to Write the PERFECT Cold Email (43% OPEN RATE!)” by Apollo breaks down what makes a cold email stand out in an executive’s overcrowded inbox.
The industry average open rate for cold emails? Just 6%.
Reply rates? A meager 0.9%.
But Sam McKenna from Apollo shares how to flip the script, revealing a 43% open rate and a 20% reply rate using her “Show Me You Know Me” approach.
It all starts with a smart, specific subject line and a first sentence that gets personal without wasting time. McKenna walks us through why longer emails, tailored to solve the buyer’s problem and preempting objections, actually outperform the typical short sales emails.
She even warns against using presumptuous calendar links and suggests a more respectful way to schedule meetings.
Key Takeaways:
- 💡 43% open rate: The key? A subject line that makes no sense to anyone but the recipient (1:12).
- ✉️ First impression matters: The first sentence should introduce you and reflect why you should’ve been introduced (3:23).
- 🔑 Solve objections upfront: Anticipate your recipient’s objections, like “We already have that,” right in the email (5:28).
- ⏳ Calendar etiquette: Avoid sending a calendar link. It’s better to ask for their availability first (7:03).
Email Security: Evolving Threats and Smarter Defenses 🛡️ Read the full 1,215-word article here
Article published: October 3, 2024
In the article “Email security is still evolving: Understanding new threats and defensive measures”, published by CISO, Mike Britton of Abnormal Security takes a deep dive into how email remains both a trusted communication tool and a prime target for increasingly sophisticated cyberattacks.
Phishing attacks have surged by 112.4% in the U.S. alone, driven by new attack vectors like file-sharing phishing, Generative AI, and the rise of Phishing-as-a-Service (PhaaS).
Cybercriminals are exploiting familiar services like Dropbox and ChatGPT to bypass traditional email defenses, and many attacks are designed to be nearly impossible to detect.
AI-driven solutions are now essential, using behavior analysis to spot subtle deviations in communication patterns before an attack even reaches the inbox.
Key Takeaways:
- 📈 Phishing surges by 112.4%: Cloud services and SaaS apps have fueled a dramatic rise in phishing attacks.
- 🤖 AI + phishing = trouble: Generative AI tools now craft perfect phishing emails without typos or grammatical errors, making detection tougher.
- 💼 Phishing-as-a-Service: Subscription-based phishing lowers the barrier for entry, making it easier for amateurs to launch sophisticated campaigns.
- 🔍 AI-driven defenses: Advanced email security now relies on AI to analyze communication patterns, catching even subtle phishing attempts.
Boost Cold Email Deliverability with This Simple Google Workspace + Porkbun Setup 💼Watch the full 9-min video here
Video published: October 2, 2024
In “Get Cold Emails Delivered Every Time With This Simple Google Workspace + Porkbun Set-up”, David Walker-Dobson from aisisted walks us through the nitty-gritty of ensuring cold emails land where they belong—your prospect’s inbox.
The video shows how to connect domains to Google Workspace using Porkbun, a domain registrar, and set up essential email authentication records like SPF, DKIM, and DMARC to prevent your emails from being marked as spam.
David explains why these steps, including creating domains without hyphens or numbers, bulk purchasing, and using advanced DNS configurations, are crucial for boosting deliverability rates.
By the end of this setup, your emails will be much more likely to avoid spam filters, setting you up for cold email success.
Key Takeaways:
- 🔐 Authentication is key: Setting up SPF, DKIM, and DMARC is essential to ensure email deliverability and avoid spam filters (3:49).
- 🔗 Smart domain selection: Choose domains without hyphens or numbers and add words like “join” or “try” for uniqueness (1:28).
- 💬 Bulk purchase strategy: Use Porkbun’s bulk search and purchase tools to easily manage multiple outreach domains (1:55).
- 🚀 Google Workspace efficiency: Business Starter plans are a good choice for setting up email inboxes without hassle (5:33).
Why It Matters
Email is one of the areas most challenged in the present world, in which inboxes are flooded and phishing threats are smarter than ever. Mastering the art of email will differentiate you from others.
Right tactics and defenses will increase open rates and even build trust and credibility. Learn the future of email and stand out in the noise.
Adam
