Ever wondered why your beautifully crafted emails didn’t receive the attention it deserves? Or how did some brands use AI for cold outreach to convert such into a powerhouse of high conversion?
Well, in this blog, we debunk the biggest email marketing mistakes, explain how to reach the inboxes of real decision-makers, and we’ll even show you how to get your sales to run autopilot.
How’s that for transforming the email game? Let’s get started!
Why Your Email Marketing is Failing – and How to Fix It 📧Watch the full 29-min video here
Video published: October 2, 2024
In “This is why email marketing is NOT working for you”, Nicolas Olaya explores common errors e-commerce brands commit in their campaigns that actually ‘kill’ email marketing efforts.
Biggie: Not optimizing that prime top fold of the email – what people see if they’re not scrolling. Nicolas reminded everyone that if your headline, offer and call to action aren’t clear in three seconds forget about them.
Another vital missed error: graphic-rich emails that load terribly; they cause tremendous damage on both the conversion side as well as deliverability side.
And on segmentation, Olaya says there are far too many brands that fail to send the right targeted emails, thus hurting deliverability and engagement metrics.
Nicolas concludes with a discussion on improving email deliverability – what will ensure that your very well-crafted emails make it to your audience?
Key Takeaways:
- 📲 Above-the-fold optimization: First 3 seconds of an email are critical for hooking your reader and increasing conversions (1:04).
- 🚫 Slow-loading emails: Compress images and ensure emails load fast, or you risk lower deliverability and higher bounce rates (3:13).
- 📊 Segmentation saves: Properly segmented email lists not only increase relevance but also improve deliverability (8:10).
- ✉️ Email deliverability is key: Even the best email designs won’t help if they end up in spam folders. Prioritize deliverability first (12:32).
How to Reach Decision-Makers and Close Deals Quickly 💼Watch the full 52-min video here
Video published: March 15, 2024
On The Sales Whisperer®, I explore how, even today, cold email can still be one of the most effective ways of reaching decision-makers-if done correctly.
Cold email is not dead. Rather, it has only grown up, and with all the biggest changes having started mid-2023 from AI and new email restrictions, which completely flip the script. We must get used to everything – use AI to generate 1,000 different versions of an email to only be able to send a couple of ten emails per day in each inbox.
So, cold email’s game – it’s not for novices anymore, but is a game-changer when you master it.
Key Takeaways:
- 📉 Google’s crackdown: The acquisition of Google Domains by Squarespace caused bounce rates to jump from 2% to 50% overnight (2:34).
- 💡 Innovating with AI: Use tools like GPT to create spin text, transforming one email into 1,000 unique versions to avoid spam filters (5:39).
- 💻 Multiple domains, multiple inboxes: Cold emailing now requires 5+ domains and 40-100 inboxes to ensure emails land in the inbox, not spam (5:07).
- 🤝 Personal touch works: Cold email works best when it’s personalized and comes from high-level contacts like founders or CMOs (32:14).
How to Build an Email List & Put Your Sales on Autopilot 📧Watch the full 53-min video here
Video published: October 2, 2024
In this FREE Email Marketing Workshop, Sarah Cordiner breaks down how email marketing can become a 24/7 sales engine for any business. Far from being outdated, email marketing boasts an average open rate of 36%, far outperforming social media’s mere 1% visibility.
An email list, according to Sarah, is a tool and a very precious business asset. Whether you are a seasoned marketer or just a beginner, this workshop will be teaching the growth of your email list, how to make lead magnets that attract leads like bees to honey, and how to automate your email campaigns to get consistent revenue while you sleep.
So, are you ready to learn how to turn your email marketing into a high-ROI machine? Well, here’s your step-by-step guide.
Key Takeaways:
- 🌍 Email outperforms social: With a 36% average open rate compared to only 1% visibility on social media (3:22).
- 🧲 Simple lead magnets: Create high-value checklists or guides that address your audience’s key questions to build your list fast (18:37).
- 📧 Automate your emails: Set up a sequence that nurtures your audience for years, keeping them engaged and converting into customers (21:29).
- 🤖 Use AI to save time: Learn how to integrate tools like ChatGPT to automate customer communication and write emails in your voice (50:21).
My Last $.02
In a world where inboxes are overflowing and attention spans are shrinking, the right email strategy can make all the difference between success and silence. Mastering deliverability, personalization, and automation can really take your email marketing to new heights—making sure your messages not only get seen but drive real results.
The future of email is here. Are you ready to make it work for you?
Until next time, happy emailing!
Adam
