In today’s online digital world, more flashy and new social media sites are all the rage. But email marketing is the real powerhouse of online business.
Whereas other platforms come and go, email marketing offers a direct, personal, and highly effective way of engaging with your audience – and the numbers prove it.
For every dollar spent on email marketing, there could be up to $40 returned, making it one of the highest ROI strategies available.
Exploring why email remains number one in 2024 and how you can use it for greater business success will be covered in this issue.
Let’s jump into these amazing insights and some awesome tips you can start implementing today!
Unlocking the Power of Email Marketing 🚀Watch the full 80-min video here
Video Published: September 27, 2024
Just watched the video “Email Marketing Secrets with Mark Harbert” by The Goal Digger Girl, that’s a game-changer! Mark Harbert is a seasoned digital marketer reminding us that email is very much from the dead but rather the secret sauce that rockets your business without burning out on social media.
Harbert takes us through the basics of email marketing in a way that’s both surprising to some and refreshing to others – owning your traffic (yes, you can “own” your list), from deriving millions in commissions to using small, engaged email lists. Perhaps jaw-dropping, Harbert still delivers.
He does not only talk about numbers but explains why making email use more than social media algorithms will ensure business success for years to come.
Key Takeaways:
- 📧 “Email is your business insurance”: Social media sites come and go, but your email list is always yours (04:35)
- đź“ť Build relationships, not just sales: Engage with your list with value, not constant sales pitches, if you want them to actually buy from you (08:32)
- 🚀 Small but mighty: Even a tiny email list will drive much bigger sales than a social media following by miles (11:13)
- 🛑 Stay out of spam: Mark’s secret technique for landing inside the Gmail primary inbox every time will blow your mind. It’s unexpectedly easy! (07:57)
Does Cold Emailing Still Get Results in 2024? 🤔Watch the full 22-min video here
Video Published: August 13, 2024
It was great fun joining the 21st Century Entrepreneurship podcast hosted by Martin Pisarik to address what has been churning in everyone’s mind for a while – is cold email dead? Spoiler alert—it most certainly is not. It might even be more effective than ever if you do it correctly.
I founded Email Outreach Company to help businesses of all shapes and sizes utilize cold emails to reach key decision-makers, and the results have been staggering. From landing big deals with major brands like Bank of America to booking podcast interviews and securing investments – to name a few. And although cold email has played a backbone role throughout my entrepreneurial journey, the game has changed significantly over just the last year.
The new secret? Mastering infrastructure, copy, and personalization.
Key Takeaways:
- 📧 “Hi [First Name]”—the surprisingly effective subject line: It blows away more complicated choices by a million miles (07:10)
- đź› Setup is crucial: In order not to get your email marked as spam you will need multiple domains and inboxes. 1,000 email accounts is not unusual (05:11)
- 🤖 Personalization at scale: Tools such as instantly.com and Klenty can have your cold emails feel like they were written to your prospect (08:20)
- 🌳 Giving back: A smart cold email strategy: We donate dog food or plant trees for every email reply, both increasing engagement and our domain health (17:56)
Winning Back Non-Converting Website Visitors with the Right Email Strategies🔄Read the full 1,450-word article here
Article Published: September 27, 2024
Are you losing nearly 96% of website visitors who don’t convert? You’re not alone. I have read “9 Proven Email Marketing Tactics to Re-engage Non-Converting Website Users,” written by DesignRush, and it is chock-full of great tips on how to bring those users back to your site. BenchmarkONE’s chief executive officer, Jonathan Herrick, revealed his secret sauce as the most important weapon used in a fight to re-engage non-converting users. Email marketing outperforms social media in areas like personalization, ownership, and longevity.
His best tip? Personalize everything, auto-email, and focus on the value beyond the sale. Interactive polls or quizzes-these can immediately take your emails from boring to interesting.
Key Takeaways:
- đź’ˇ Personalization boosts engagement: Using client data to personalize content ultimately increases open and clickthrough rates.
- 📧 Time your follow-ups strategically: Abandoned cart reminders and customized product recommendations can generate long-term loyalty and conversions.
- đź› Automation is your best friend: Automated sequence based on user behavior, such as when they abandon carts or specifically visit a page.
- 🚀 AI-powered recommendations: Use AI tools to make intelligent suggestions to the users through their browsing history and preferences.
My Last $.02
In the constantly changing world of algorithms, your email is one steady line to your audience.
It’s more than just distributing promotions. It’s about building those relations, guiding those leads along, and ultimately driving your business. Whether it’s re-engaging that visitor or landing that big deal via cold email, the tactics we covered today give you control and results that no social media post ever can.
So, let’s bring these strategies to life—your inbox just might be your business’s next big win!
Until next time, happy emailing!
Adam
