Cold email scripts are no longer about copy-paste templates.
2024 is all about the ICP but not the old kind. You need to know the heck out of them.
In this issue, we debunk the mystique behind the secret knowledge of how to write highly effective subject lines as good as internal company emails, and which follow-up strategies really deliver results. Whether you’re looking to improve your cold email game or keep up with the latest strategies to win more deals, you’re in the right place.
Today’s lineup: We will dive into practical tips and tools that will help you take your email campaign to the next level. From mastering personalization to automating your workflows.
Grab your coffee and let’s dive into the current strategies making waves in 2024!
How to Nail Cold Emails in 2024 📨Watch the full 29-min video here
Video published: September 25, 2024
Alex Zartarian’s “How To Write Perfect Cold Email Scripts (FULL GUIDE)” is a complete goldmine for anybody interested in crafting best cold emails that may actually get results. He’s sent over a million cold emails and booked over a thousand sales calls this year alone.
What made me a fan? Cold email scripts are no longer copy-and-paste templates. In 2024, personalization is the name of the game-but not the old-school version. You really have to know your ICP.
Zartarian breaks down the insights for writing a great subject line that stands out like an internal company email and follow-ups that truly work. This video provides a holistic, step-by-step process-from subject lines to live examples-to get you from email to call.
Key Takeaways:
- đź“Ť Ideal Client Profile (ICP): You can’t write a good cold email without knowing your ideal client profile. It’s the most important step. (00:01:47)
- 📧 Subject lines: Forget salesy lines—use “internal email” style like “Quick Question” or “First Name, Your Name Intro.” (00:05:04)
- 🔍 50-70 words max: Keep cold email bodies brief—50-70 words. Focus on the prospect, not you.(00:08:53)
- đź’ˇ Risk reversal: Use guarantees like “or you don’t pay” to eliminate prospects’ ‘what if?’ hesitation.(00:10:55)
The Art of Cold Email Domination 📧Watch the full 48-min video here
Video published: August 20, 2024
I sat down with Travis Chappell on his podcast where we dived deep into what makes me “The King of Cold Email”. We discussed how, for both startups and Fortune 500s, cold email has always been a game-changer, always driving impactful sales results. From the early days of entrepreneurship to building my own agency, Email Outreach Company, this episode breaks down exactly how my team and I help businesses thrive in 2024.
What makes this interview special? We’re not talking tactics; we’re talking the mindset shift you need for success. Cold emailing is not what it was in 2021. It’s precision, personalization, and mastering your target market. I do share key takeaways I have learned so far from my first startup to how we scaled cold email to an art form today.
Key Takeaways:
- đź’Ľ From startup to Fortune 500: Cold email works at every scale for booking startup sales or top C-suite executives. (00:01:19)
- ⚠️ Scaling pitfalls: Over-hiring and capital obsession are common startup killers. Focus on lean, profitable growth, not vanity metrics. (00:10:36)
- 📧 Cold email evolution: In 2024, more than 20 emails per day per inbox leads straight to spam. Mass emailing is over. (00:20:55)
- 🎯 Hyper-personalization: The cold email needs now a lot more personal outreach that feels like one-on-one email. (00:21:52)
Unlock The $7 Million Cold Email Strategy 🚀Watch the full 21-min video here
Video published: September 24, 2024
In “STEAL My $7,000,000 Cold Email Workflow”, the exact system that’s generated over $7 million in recurring revenue was shared, and consistently booked 100+ meetings every month. It’s not just another email marketing guide – it’s a step-by-step process using 7 powerful tools to fully automate and scale your cold email outreach.
In this tutorial, you’ll learn how each of these tools fits into your workflow-from picking domains with Porkbun to sourcing leads with Apollo and Ocean. And, by the way, it walks you through using AI-driven personalization with SmartLeads and GPT, so each and every email lands in the inbox and really grabs attention.
Key Takeaways:
- ⚙️ Workflow automation: Automate domains, sending accounts, and data verification with tools such as Porkbun and MillionVerifier. (00:01:14)
- 🔍 AI-driven personalization: Harness Clay and GPT to build the most hyper-relevant data for personalization for each lead. (00:06:04)
- 📧 Optimized inboxing: Ease ESP matching, like Google to Google, Outlook to Outlook, into better deliverability. (00:02:03)
- đź’ˇ Lead sourcing: Using Ocean, you’ll discover lookalike clients and scale your lead lists out to 30,000+ accounts. (00:02:51)
My Last $.02
Cold emailing can open tremendous avenues for growth in your business, if done right. The above insights go beyond sending more emails – it is about delivering smarter, more personalized, and highly targeted emails that convert.
If the landscape is tough in 2024, to stay ahead would be to use automation, personalization, and the right tool. Therefore, the above strategies do not keep you current but ahead of the curve.
Take it home – so to speak – with these tips, put them into practice, and see how your outreach efforts transform.
Until next time, happy emailing!
Adam
