Cold emailing is not a game of numbers, but an art.
The three pillars—deliverability, targeting, and relevancy—are the magic formula for an impactful outreach.
From getting past spam filters to laser-focused client profiles, these are the tactics that ensure your emails are more than just digital noise.
And, of course, using plain-text emails? Well, that’s just the sneaky way to avoid spam triggers and end up in those prized inboxes.
3 Easy Steps to Make Your Cold Emails Get Results ✉️ watch the full 21-min video here
Video published: September 19, 2024
You think cold emailing is dead? It’s not.
In “3 Keys to Cold Email and Getting Great Results,” Arol Capital distills strategy on cutting through inbox clutter down to three simple rules: deliverability, targeting, and relevancy.
Each element of this video really takes a deep dive into how these pieces come together to achieve successful B2B cold email marketing .
This video is going to make you rethink your entire email game when it comes to keeping your domain healthy, crafting hyper-personalized messages, and so much more.
That being said, effective communication is all about understanding your audience and literally avoiding the spam folder.
Key Takeaways:
- 📬 Focus on deliverability: Without solid domain health, your email will never even make it to the inbox (3:05)
- 🎯 Target with precision: Keep and engage with an Ideal Client Profile for more targeted outreach—industry, location, job role (8:22)
- 📄 Craft relevant emails: Talk around pain points and goals forefront to come above the clutter and inspire engagement (10:30)
- 🔄 Incorporate spin text: Email personalization with some variation increases inbox penetration and uniqueness (14:45)
Mastering Cold Email for Business Growth 🚀watch the full 15-min video here
Video published: July 15, 2024
I was a guest on the “1064: Mastering Cold Email Marketing” podcast hosted by Kevin Harrington and Seth Greene. Here, I was discussing the strategies that have helped me turn cold email into a serious business growth driver.
During the course of the conversation, I described how cold email marketing has enabled me to get big clients for my startups and why I started EOC, an agency focused on helping other companies manage their cold email outreach.
One of the largest takeaways? The importance of building the right infrastructure.
I also emphasized the point that without multiple domains and the management of DNS settings for your emails to clear the filter, you cannot set up your campaign, and outreach may be derailed.
I then gave an example of a lead magnet to illustrate how easy it could be when done correctly for booking sales appointments.
If you want to know how cold email can still drive success today, then keep listening to this episode.
Key Takeaways:
- 📧 Cold email remains essential: I walked through how it aids in connecting with customers even when there is no awareness of the brand (3:05)
- 🔧 Proper infrastructure is critical: This ensures that you have a multiple domain setup and manage your DNS settings, which will save you from spam filters and keep your deliverability better (5:10)
- ✉️ Crafting the right message: I shared how the customized email copy works towards engaging with the audience and increasing more conversions (8:25)
- 🌍 Scaling with tech: My global team uses technology to manage thousands of accounts. Showing that even the smallest of teams can attain the biggest reach with the use of technology (12:45)
Big Growth Ahead for Paid Email Services in 2024 ✉️ read the full 865-word article here
Article published: September 18, 2024
The Paid Email Service market on its way to significant revenue heights, predicts a study conducted by Newstrail.com.
Key players includes Gmail, ProtonMail, and Mailchimp. The emerging companies would generally tend to disrupt the space.
The report suggests that North America will remain the dominant region, while Asia-Pacific, with rising interest in tech innovation, is expected to see rapid growth through 2030.
The services are an indispensable tool for small businesses – brand visibility and customer engagement.
Key Takeaways:
- 📧 Email marketing is a driver: In paid email services, the demand is booming as brands search to expand outreach towards customers directly and on a more efficient scale.
- 💡 Personal domains are a priority: Businesses look for personal domains and premium features for professional appearance as well as marketing.
- 🚀 Asia-Pacific growth: China, India, and Japan are likely to see a high growth in email service adoption in the coming decade.
- 🆕 Tech advances: Advances in email technology are sure to fuel future improvements in this market, with new features and players.
My Last $.02
At the end of the day, cold emailing services is still one of the most powerful tools for building meaningful business connections—when done right.
Even small adjustments focusing on better deliverability, targeting, or leveraging paid email services for professional outreach in marketing can make a lot of difference. You, therefore, can refine your approach and stay in the game amidst changing trends to remain ahead of your competition and have more solid, more effective relationships with your audience.
Cold email mastery is the key to unlocking the next big thing – your next great client or opportunity.
Until next time, happy emailing!
Adam
