Well, you might think that the rise of TikToks and Reels should have made email marketing a relic of the past; but for Oregon-based Embold Credit Union, it has been a goldmine.
In 2024, they launched a set of hyper-targeted emails, and their HELOC loans surged from 25 to 162. What that campaign brought in was an eye-popping $35 million in new balances-all through smart segmentation and personalization.
It reminds you how, even in today’s fast world, the simplest, most tried-and-true tools, like a good old email, can still bring amazing results. This provides a huge potential, from full mastering of the audience segmentation process to making data more meaningful through better targeting.
So, before getting set for 2025, consider the power of well-crafted emails. Let’s dive into why it’s still your go-to marketing tool and how small tweaks can lead to big payoffs.
Why Email Marketing Should Be at the Heart of Your 2025 Strategy 📧read the full 797-word article here
Article published: September 12, 2024
In “Why Email Should Be Part of Your 2025 Strategic Marketing Plan,” CUInsight reviews why cold email marketing remains a giant despite the proliferation of the flashy social media apps like TikTok and Instagram.
This rate of $42 for every dollar spent makes email the ideal method that keeps on guaranteeing accessible reach and audience engagement. Flexibility and cost-effectiveness of email campaigns make it absolutely essential in any strategic plan. From personalized product marketing to trust-building among existing customers.
In such a sea of emails, segmentation becomes the primary trigger for effective marketing to work in reality.
Key Takeaways:
- 💸 Impressive ROI: Email marketing returns $42 for every dollar spent, which makes it a low-cost activity in 2025.
- 📈 Personalization boosts performance: The fact that segmented and personalized emails, as observed in Oregon, helped Embold Credit Union achieve 7X performance increase on their HELOC emails
- 📰 Build trust through content: Getting an informative email is timely, as it can be used to provide information and continue to build trust in your brand as a partner, keeping you top of mind.
- 📊 Highly measurable: It reflects in a clear view on the outcomes of e-mails and helps refine strategies, thereby tracking the trends of customers.
My Cold Email & Sales Journey ✉️🚀watch the full 43-min video here
Video published: April 28, 2024
I’m giving you this chance to know what it’s like for me to do my personal experiences with cold email outreach and how I built a successful business by living off the digital nomad lifestyle.
I will say, talking about effective communications in sales, when understanding different styles really elevates your message. I also touched on the approach to a cold email-things of authenticity and personalization can make all the difference in attracting leads. Finally, a few of my favorite tools, such as Instantly, streamlining how you manage your lists to focus on connecting with the right people.
I also shared my experiences of traveling while working, proving that seeing the world and growing a business at the same time is possible and why trust and genuine relationships lie at the heart of any sales strategy.
Key Takeaways:
- 🌍 Digital Nomad Lifestyle: I proved how traveling the world hasn’t held me back—it’s, in fact, helped me create a more flexible and fulfilling business model.
- 💌 Cold Email Best Practices: Cold email still works, but it’s all about being thoughtful and personalization in your outreach to get real results.
- 🛠️ Streamline with Tech: I like using Instantly to manage email lists and streamlining outreach efforts so I can focus more on building connections.
- 🎯 Authenticity in Sales: Building authentic relationships is crucial in sales—people know when you’re speaking the truth, and that is where a person gets trust out of.
6 Tips for Creating a Winning Email Marketing Calendar 📅read the full 1,030-word article here
Article published: September 13, 2024
I read the article “6 Tips for Creating a Winning Email Marketing Calendar” from Martech as they break down how a well-structured email marketing calendar can keep your campaigns organized and effective throughout the year.
Timing, proper cadence, and the right assortment of topics to discuss will be most important. That will avoid overwhelming an audience but not losing interest either. Facilitate A/B testing and key insights tracking so you can fine-tune that strategy to give maximum impact.
The article focuses on the automations because marketers should be allowed to stay efficient and relevant with minimum effort over time.
Key Takeaways:
- 🕒 Plan ahead: Promos planned well in advance and spread out do not saturate audiences but maximize engagement on the email list.
- 📅 Balance cadence: While regular emails are important, too many at one time can cause audience fatigue.
- 💡 Leverage A/B testing: Testing individual aspects of your campaigns helps refine what works best for your audience.
My Last $.02
Email marketing is one of the most cost-effective and impactful tools for 2025. You could build trusting relationship with your audience, drive sales in a directly connected way, not through the seemingly opaque social media algorithm using personalized automated content.
In a world accelerating at breakneck speed in the digital realm, email will give you concrete and measurable results with a massive ROI. If it is not at the very heart of your strategy, you are leaving gold at the crossroads. Make cold email marketing the central pillar of your success plan for 2025.
Until next time, happy emailing!
Adam
