You’d imagine it takes thousands of meetings to secure funding for $35 million, but for Mangomint, it all started with just one cold email.
In 2017, they jumped at the opportunity and were cold emailing SaaStr’s Jason Lemkin just with a really well-crafted message. Within hours, they got onto a call with him and then secured the funding for their rapid growth.
As a reminder, however far along you are in the cycle of your business, one bold move can open doors that previously seemed unachievable. From effective cold email outreach to utilizing AI tools, this is a reminder about how small movements make large differences.
So sit back, take a deep breath, and let’s dive into some lessons that may very well shift the way you look at your next big opportunity.
From Cold Emails to $35M: How Mangomint Scaled 📨read the full 529-word article here
Article published: September 6, 2024
2017, Daniel Lang, Dan Poineau, and Sandra Huber embarked on a mission to revolutionize the beauty industry through Mangomint, a software-building startup for salons and spas. Of course, that’s not the part you hear most often about the cold email to VC Jason Lemkin that turned on the door for Mangomint’s $35M Series B.
Riding a growth wave in a market that will hit $185 billion by 2030, Mangomint is already processing more than $1 billion in transactions.
What makes this story more interesting is the candid take on Lang over the power of cold email outreach—and how a single email led to Mangomint’s biggest investment yet.
Key Takeaways:
- 💼 Market potential: Beauty and wellness tech is set to hit $185 billion by 2030—Mangomint is targeting SMBs.
- 📈 Growth trajectory: Mangomint revenue and customer base are growing more than 100% annually, with no signs of deceleration.
- ✉️ The cold email magic: Jason Lemkin replied within hours to Lang’s cold email, leading to a major $35M fundraising deal.
- 🚀 Investment boost: Series B funding, led by Altos Ventures, will fuel new feature development, including automated marketing tools.
The Game Plan: Scaling Sales Through Cold Email 💼watch the full 33-min video here
Video published: June 11, 2024
As an entrepreneur, I am always experimenting with different ways to scale businesses, and cold email outreach is still a powerhouse—when done correctly.
I have walked this earth, running a business around the world, proving remote work is no fad, but it is a lifestyle.
From donating dog food to spike response emails, I’ve tried some pretty weird engagement strategies.
How many of you are curious?
Key Takeaways:
- 🌐 Remote flexibility: Entrepreneurship in 2024 thrives on global mobility—run your business from anywhere there’s Wi-Fi.
- ✉️ Cold email evolution: Personalize and set it up right. Amateur spammers beware, this game has changed.
- 🐾 Incentives that work: The incentive to donate, like dog food for replies, really does boost deliverability and engagement. (12:40).
- 🚀 Newsletter power: From 5,000 to 200,000 subscribers, focusing on community nurturing and monetization (17:20).
AI to the Rescue: Soften Your Email Tone with AI 🤖read the full 1,036-word article here
Article published: September 9, 2024
Ever find yourself writing a work email that is a bit too sharp? In this article, I discovered an AI tool designed specifically for neurodivergent people, can help you refine your tone.
With its “Formalizer” function, you can transform your email from spicy to classy and get some quick, well-polished adjustments.
It’s a lifesaver for anybody who’s juggling emotions while trying to operate professionally with 13 different language converters.
Key Takeaways:
- 🧠 Neurodivergent-focused tool: Goblin.tools was designed to help neurodivergent people who have overwhelming tasks to tackle, and email writing is one of them.
- 📬 Emotional regulation: “Formalizer” helps you to rewrite overly emotional emails, making it sound all composed and professional.
- 🔥 Control the tone: Choices such as “Less snarky” or “More polite” present the facility for truly adapting to the needs of each communication.
- 💼 Inclusive utility: Designed for everyone. From CEOs to entrepreneurs, it’s perfect for achieving a softer email tone with ease.
My Last $.02
Mangomint’s story taught us that success often hinges on one thing: timing.
That cold email wasn’t a guess in the dark; this was a well-crafted message at the right time, unlocking millions in funding, catapulting them toward accelerated growth.
It is a testament to the ability, combining tenacity with strategy, to turn one email or concept into your turning point. Whether it’s the perfecting of outreach, refining in communication through AI, or scaling a business from anywhere in the world, one good action can swing the course of an entire business.
Sometimes, that courage only requires the mental fortitude to push the “send” button: hit “send.”
If Mangomint can, so can you!
Until next time, happy emailing!
Adam
