Email marketing is getting tougher day by day, especially if you’re not on the ball regarding the latest regulations.
The kicker? In 2024, major email providers like Google, Yahoo, and now Microsoft are tightening their regulations, meaning one misstep could send your carefully crafted emails straight to the spam folder.
The silver lining? Solutions aren’t rocket science. If you focus on a few key tactics-including proper authentication of your emails, maintaining a clean and engaged list, and never buying contacts-you will be much less likely to land in the spam folder.
Email marketing is evolving, but being flexible enough to adapt to the new rules can still keep you flying high in this shifting landscape.
Ready to stay ahead and ensure that your emails land where they belong? Let’s get started and learn the secrets to email marketing success in 2024!
Email Marketing: Tougher but Still Winnable! 💌Read the full 1,510-word article here
Article published: August 29, 2024
I just read “Email marketing is getting tougher – here are 7 ways you can still win” from TechRadar Pro, and wow—email marketing is no longer a game of simply hitting “send.”
With inbox providers getting stricter and email lists decaying faster, keeping things sizzling can feel like climbing a cliff.
The silver lining?
Strategies to Keep You Ahead
From authenticating emails to optimizing content strategy, this article breaks down how to keep your campaigns in the inbox, not in the spam folder.
Key Takeaways:
- 📉 Email lists decay faster than you think: Over 25% of your list degrades yearly, leading to more bounces and hurting deliverability.
- 🛡️ Spam filters are tougher to bypass: Google, Yahoo, and now Microsoft are teaming up, updating the rules of the game. No more junk e-mails in your inboxes.
- 🚫 Buying email lists is a shortcut to failure: Purchased lists spike spam complaints that can cause problems for your next campaigns and damage your sender reputation.
- 🔑 Personalization and consistency are key: Sending what people expect from you, at the right frequency builds trust and spikes engagement.
Cold Email: Still a Game-Changer in 2024? 💌Watch the full 22-min video here
Video published: August 13, 2024
When I was a guest on the 21st Century Entrepreneurship podcast, I opened up a can of worms: “Is Cold Email Still Effective?”
Spoiler alert: it absolutely is.
Sure, things have changed some, but the power of cold email as a means to generate sales and build partnerships rests in its right application.
I urge that there must be a robust infrastructure and it can be cited in various domains to avoid spam filtering.
It is all about personalization in today’s game of emails.
Now, there is crafting concise and focused emails and tools like clay.com. Here, meaningful relations develop between entrepreneurs without unnecessary spending a dime from their pocket or the other pocket.
And if the business folks are traveling around the world, you don’t have to lose either.
Now, charitable giving can be taken up as part of one’s outreach that is also a win-win situation.
Key Takeaways:
- 📧 Cold email still works: It’s current-changing but still very efficient in lead generation, even by modern standards. (4:10).
- 🔧 Infrastructure is critical: It’s current-changing but still very efficient in lead generation, even by modern standards. (6:20).
- ✍️ Keep it simple: Focus on a structure—the purpose, problem, solution, social proof, and call to action—for more responses. (9:15).
- 💰 List-building is affordable: Building targeted e-mail lists does not have to break the bank; with ease and for pennies on the dollar, it can be done. (11:45).
Surprising Power of B2B Emails in 2024 📧Read the full 2,755-word article here
Article published: August 29, 2024
I just read “Top 41 B2B Email Marketing Statistics You Need to Know in 2024” by Influencer Marketing Hub and boy, B2B email marketing is indeed a powerhouse that keeps going and going.
You thought email was dead? Hardly.
The number of email users in the world is almost 5 billion, and billions of emails are sent every day. The reach is, therefore immense.
E-mail is not going anywhere; rather, B2B marketers consider it to be one of the most influential tools they have for having a conversation with clients and thereby generating sales.
What really stands out? Extreme return on investment, and growing application of AI that improves the various email strategies.
Key Takeaways:
- 📈 B2B email volume skyrockets: By 2025, it will send over 370 billion marketing emails daily, proving its endurance.
- 💰 Email revenue soars: The email marketing revenue is anticipated to touch nearly $14 billion by 2025, doubling the same from 2020.
- 🔧 AI is revolutionizing email: 45% of the B2B marketers now use AI to draft their emails and streamline their personalization and engagement.
- ⌛ Attention spans are short: Most of the recipients spend only 10 seconds reading through their brand emails, so concise and targeted messaging is quite vital.
My Last $.02
Email marketing faces new difficulties but is far from dead. In fact, the changing landscape presents unique opportunities for those willing to adapt. Email list decay, tighter spam filters, and an increasing volume of emails-all these reasons make it easy to see why marketers may feel as though they are climbing uphill.
Yet by staying ahead-through personalization, smart infrastructure, and the potential for leveraging AI-email marketing is still a very strong revenue-generating tool with lots of engagement on its side.
One thing’s for sure: Email ain’t dead, but the game has changed
Until next time, happy emailing!
Adam
