“Email marketing no longer works.”
“People don’t read their emails.”
“Email isn’t popular with younger audiences.”
These are some of the sentiments I get each time people are asking about email marketing.
Do not consider the cold emailing strategy outdated yet. Cold emailing as a marketing channels stays effective in 2024 to solicit sales, partnerships, and investors.
Now let’s turn to today’s edition and the myths surrounding email marketing. And show you that cold emails still work.
Inside This Issue:
- 💵 ROI: While using the given approach to conduct email marketing, it still yields high revenues. It becomes a crucial component for companies of different sizes.
- 🎯 Personalization: AI enables highly personalized email content, increasing relevance and engagement.
- ⏱️ Time-Saving: Smart replies and automated sorting reduce the time spent managing emails.
Busting Email Myths: The Hidden Potential of Email Marketing 💌read the full 1154-word article here
Article published: July 1, 2024
Entrepeneur’s “5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business” looks at misconceptions which if acted upon, can harm any digital marketing campaign.
Is email marketing obsolete?
Far from it!
This article delves deeper into the myths that exist in the present day marketing practices and actualizes email’s continued importance in present day marketing.
I was surprised when I discovered that even with newly arising social networks, e-mail marketing is still among the most effective with the social media being the only channel surpassing it.
Based on the money earners ratio of 38:1, proving that email marketing is far from dead as a marketing tactic.
Let’s explore these myths:
Key Takeaways:
- 📈 80% of businesses rely on email: It is their main mechanism to keep customers involved, and therefore faithful to the company.
- 🛒 60% of consumers make purchases: Beside social media, a large number of customers make purchases as a result of marketing emails, proving the impact of email on sales.
- 📧 46% of smartphone users prefer email: They consider using e-mail as the best brand of communication since it is among the preferred tools in the digital communication media.
- 🔍 Gen-Z’s email engagement: Gen Z weekly email subscribers seem to love it. While millennials are not far behind at proving that they are not best suited for email myths.
Leveraging Artificial Intelligence for email marketing promotions 📧Read the full 1165-word article here
Article published: July 7, 2024
Email marketing itself is a very well targeted method with focus on personal reference and timely delivered messages and so it has always been highly effective.
But what if AI could give a hyper-throttling to this strategy?
Basically, AI takes over the mantle of the go-to assistant, which enhances all the features of the email campaign, including data analysis, predictive algorithms, and machine learning.
This article covers how AI can help your marketing team better focus on content, improve subject lines, automate your workflows, and so much more.
Key Takeaways:
- 📊 Data-Driven Insights: The collected information about the previous campaigns is scrutinized for patterns, thus the content of the emails delivered is carefully tailored to customers that are engaged.
- ✉️ Enhanced Subject Lines: AI tools create and enhance subject lines to increase open rates and guarantee the content of your email will initially capture attention.
- 🔍 Automated Segmentation: AI divides your audience into segments based on their actions to ensure that the emails they receive are aimed, and therefore more likely to resonate with them.
- ⏱️ Efficient Workflows: Using AI, email interactions are streamlined by tasks being automated to reduce time and enhance productivity.
Sick of Scrolling Through Your Inbox? AI Will Have You Covered ✨read the full 514-word article here
Article published: July 5, 2024
That tedious, time-consuming process of ploughing through long mails has now been eased with new AI summaries introduced in Gmail.
This exciting feature promises to change how we manage our overflowing inboxes.
Imagine having lengthy email threads summarized into concise bullet points.
That’s exactly what Gmail’s new AI-powered feature is designed to do.
The Summarize button becomes active when there are at least two responses in a conversation, delivering a quick recap.
This tool is a part of the Gemini side panel, rolling out to Gmail for both Android and iOS, but only for paid users.
With Gemini side panel, users can compose an email, search for some information, and many other actions with just a single touch of the sparkle icon.
This could be a revolutionary step for professionals as well as for educators.
Key Takeaways:
- 🧠 AI-powered summaries: To save time responding by summarizing at least two responses in a thread.
- 💼 Gemini side panel: Improves utilization since it can be employed in writing emails.
- 📱 Rollout specifics: Exclusive for users with Android or iOS Business, Enterprise, and Education accounts.
My Last $.02
Most people don’t know how to effectively cold email. If that’s you, it’s solvable. Whether by learning the art, or outsourcing it to others that can do it for you.
Any business, as long as you can get the contact info for your buyers, should be leveraging cold email to grow their business.
60%+ of my customers have come from cold email.
What would your business look like if you could build cold email into a true top-of-funnel channel?
Until next time, happy emailing!
Adam
