“Why is nobody getting back to my emails?”
Is it my email copy? Subject line? Follow-ups? Am I going into spam? Are people just not interested in what I offer? Does it not work in my industry? Bad lists? etc. etc. etc.
Well, it could be any of those.
Conservatively speaking, 9/10 emails are left unanswered.
If you’re in the 90%, it could be for a variety of reasons, but for the purpose of this newsletter, let’s focus on email copy.
Prospects consistently tell us things like, “I never respond to cold emails, but yours caught my attention…”
We’ve been paid thousands of dollars to train teams on email copy — we’re sending over 1m emails every month for our customers — and below are the cliff notes for a simple structure we recommend for sending emails:
Always think P.P.S.P.A. (1 sentence for each)
- 🎯 Purpose: Forget the pleasantries and get to the point — what is the reason for your email and why is it relevant to them
- ❌ Problem: Focus on the problem that you solve — they need to buy into the problem before they consider a solution
- 💡 Solution: How your offering solves that problem and what makes you different
- ✅ Proof: Nobody wants to be the first — showcase you’ve done this before — bonus points if you can name-drop some well-known brands as social proof
- 🤝 Ask: Every email should have a question with a clear CTA
For subject lines: short, clear, and with a good hook (10 words or less)
As George Orwell said, “Never use a long word where a short one will do. If you can cut a word out, always cut it out.”
Simplicity wins — especially when it comes to email.
Open the World Through Cold Emails!🌍 Watch the full 22-min video here
Video published: April 10, 2024
I was a guest on the Entrepreneurs on Fire podcast. We had a great conversation about how cold email let’s me travel the world—and how it could do the same for all you entrepreneurs out there.
I run Email Outreach Company from the digital nomad perspective which means putting up 1+ months in places like Positano, Paris, Hawaii, South of France, Florence, Montenegro, among other beautiful places in the world.
Key Takeaways:
- 🌐 Cold emailing as a gateway to global travel: Effective cold emailing could get big brand customers and build a digital nomadic lifestyle. (2:47)
- 🌟 Living the dream through hard work: Break the rules and put in the foundation to let you live your dream life and build a business. (09:52)
- 📈 Build foundational skills: Success through global entrepreneurship has largely been built on skills in sales, communication, and systems etc. (16:05)
Emily Post from the Etiquette in Society (in 1922) said the following, “For writing… simplicity, naturalness, and force.”
With writing, simplicity has always been important and is now more important than ever because of how many ads we receive every day.
3 Simple Email Copy Tips:
- Demonstrate to the prospect that you have a value for them-being concise, direct and understand the problem that they may be facing (from their role at their company)
- Follow P.P.S.P.A. — it works
- Add Spintax to your copy (randomize your copy to ensure each email is just a little different — this will help you get into the inbox and out of spam)
Check out (and use) Cold Email Writer 2.0 — this is a GPT that we created so you can customize your email copy into the email copy that converts best for us and our customers — it includes Spintax, too!
(NOTE: you need GPT-4 for GPTs to work)
More questions? Schedule a call with me and I’d be happy to help.
My Last $.02
Cold email is not a button you turn on and off — like any marketing medium, it requires studying the art to learn how to do it most effectively.
It takes testing and pivoting — from message to ICP — before finding message market fit.
We simply can’t hack together a cold email strategy and count on it to work.
But, if we respect the art and do it right, cold email can, and should help you grow your business.
I’m here to help.
Until next time, happy emailing!
Adam